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Which influencers have the biggest impact on content marketing discussions? Who drives conversation about the topic online and in news outlets?

To find out, ScribbleLive used its Insights tool to analyze millions of pieces of content posted in 2016 on social media, news sites, blogs, and forums. The researchers looked to see who were featured most frequently in discussions, tagged in relevant social posts, and quoted in the media.

The list of the top 20 content marketing influencers includes Jeff Bullas of, Joe Pulizzi of the Content Marketing Institute, Sam Hurley of Curatti, and MarketingProfs' own Ann Handley.

Not surprisingly, #ContentMarketing is the hashtag used most by content marketing influencers on social media.

Other frequently used hashtags include #SMM, #InboundMarketing, #Infographic, #MarketingTips, #SocialMedia, #ContentStrategy, #SEO, #GrowthHacking, and #DigitalBranding.

About the research: The report was based on an analysis of millions of pieces of content posted in 2016 on social media, news sites, blogs, and forums.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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