Come gather 'round, team, and let's make a plan for our first, next, or new website. Where shall we begin? Easy—the homepage.
We place atop the sitemap a box labeled "Home." Smooth sailing, so far. Obviously, having a homepage is not optional. But here's where things get quite a bit trickier... What belongs on the homepage?
Now you're looking at options galore.
You have to make tough choices regarding the content you'll develop for your homepage, the order the elements will appear, how they factor into your plan for delivering visitors the user experience they seek, and how they support your objectives.
Doing all that is never easy. As a go-to guy for website copywriting, I find myself in conversations about homepage planning every time and have learned perfection paralysis inevitably slows the process. So, I created a checklist in the form of an infographic (design by Visme), which I hope provides you a helpful starting point.
Continue reading "The Ultimate Homepage Planning Checklist [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Web Sites:
- Your B2B Website Power Page: Seven Must-Have Ingredients
- Does Your Website Really Need That? Five Elements to Rethink
- Google's Guide to User-Generated Content [Infographic]
- Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]
- The Anatomy of a Great Business Website
- What B2B Marketers Need to Know About Core Web Vitals