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Content Marketing—With Ashley Faus (Roundtable)

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Come gather 'round, team, and let's make a plan for our first, next, or new website. Where shall we begin? Easy—the homepage.

We place atop the sitemap a box labeled "Home." Smooth sailing, so far. Obviously, having a homepage is not optional. But here's where things get quite a bit trickier... What belongs on the homepage?

Now you're looking at options galore.

You have to make tough choices regarding the content you'll develop for your homepage, the order the elements will appear, how they factor into your plan for delivering visitors the user experience they seek, and how they support your objectives.

Doing all that is never easy. As a go-to guy for website copywriting, I find myself in conversations about homepage planning every time and have learned perfection paralysis inevitably slows the process. So, I created a checklist in the form of an infographic (design by Visme), which I hope provides you a helpful starting point.

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The Ultimate Homepage Planning Checklist [Infographic]

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ABOUT THE AUTHOR

image of Barry Feldman

Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

Twitter: @FeldmanCreative

LinkedIn: Barry Feldman