Come gather 'round, team, and let's make a plan for our first, next, or new website. Where shall we begin? Easy—the homepage.
We place atop the sitemap a box labeled "Home." Smooth sailing, so far. Obviously, having a homepage is not optional. But here's where things get quite a bit trickier... What belongs on the homepage?
Now you're looking at options galore.
You have to make tough choices regarding the content you'll develop for your homepage, the order the elements will appear, how they factor into your plan for delivering visitors the user experience they seek, and how they support your objectives.
Doing all that is never easy. As a go-to guy for website copywriting, I find myself in conversations about homepage planning every time and have learned perfection paralysis inevitably slows the process. So, I created a checklist in the form of an infographic (design by Visme), which I hope provides you a helpful starting point.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Web Sites:
- Speed It Up: What Frustrates Business Website Visitors
- 12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic]
- The Ultimate Checklist of What Every Website Needs [Infographic]
- The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]
- How to Increase Leads: Effective Entry Points for Lead Magnet Signups
- The Secret Six-Ingredient Recipe for Perfectly Compliant Cookie Banners