📋 Table of Contents

Saturday, November 5, 2022

📋 Table of Contents

1. Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

2. Creating B2B Social Media Content That Fuels Human Connections

3. How Your Ideal Customer Profile Can Focus Marketing Programs for Greater ROI

4. The Factors That Most Influence Buyers of B2B Services

5. Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 1 of 2)

6. Six Steps for Branding Your Emails Like a Pro

7. Better Subject Lines + Better CTAs = MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Google's 'Helpful Content Update': Five SEO Mistakes to Avoid

Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps. »

podcast

Creating B2B Social Media Content That Fuels Human Connections

Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context. Read more and listen in. »

article

How Your Ideal Customer Profile Can Focus Marketing Programs for Greater ROI

It's time to dig out that ideal customer profile you created and saved to a random folder a while back. Actively applying an ICP across your entire marketing funnel could be what you need to become more revenue-focused. »

research

The Factors That Most Influence Buyers of B2B Services

B2B service buyers cite a vendor's reputation, online reviews, and pricing/service as the factors that most influence their purchasing decisions, according to recent research. Check out the study findings. »

article

Stepping Out of the Dark Funnel: How to Shed Light on What Is Not Registered by Your Pixels (Article 1 of 2)

The marketing funnel is supposed to map out the process of bringing a customer on board. But there's a mysterious no-man's land where those people hang out and share information before they even reach your map. Here's how to take that dark portion of the funnel into account. »

infographic

Six Steps for Branding Your Emails Like a Pro

Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity with new audiences. So, how can you brand your emails like a pro? Check out the infographic. »

Better Subject Lines + Better CTAs =

MarketingProfs Master Class

Email marketing continues to grow in popularity. But is your email effective? Join Jay Schwedelson in his PRO-exclusive Master Class: The Real Truth About Email Marketing. Jay brings his multibillion email results (no exaggeration) and 13 years of experience to teach you how to get better opens, clicks, and responses to your email marketing. Ask questions and watch Master Class highlights at the LIVE Watch Party Nov 16 at 12pm ET.

Improve your email engagement

Afoot in the Neighborhood

MarketingProfs community goings-on

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

Did You Miss Us?

Recent MarketingProfs content

Six Steps for Branding Your Emails Like a Pro [Infographic] »

The Factors That Most Influence Buyers of B2B Services »

Google's 'Helpful Content Update': Five SEO Mistakes to Avoid »

Gain Differential Advantage Over Your Competitors: Core Competencies »

How to Use the Awareness Stages to Nurture Leads From MQL to SQL »

How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads »

News You Can Use

Updates from around the industry

RollWorks Announces Integration With Outreach MarTech Series

DanAds Uses Aflorithmic Audio Tech to Enable Brands to Create AI-Driven Audio Ads ExchangeWire

Conductor Launches Single Sign-On Integration With Technical SEO Acquisition ContentKing GlobeNewswire

ClickDimensions Launches Sales Engagement Platform to Unify Sales and Marketing Teams Business Wire

Google Pushes Universal Analytics 360 Sunset to 2024 Search Engine Journal

Creatio Recognized in the 2022 Gartner Critical Capabilities for B2B Marketing Automation Platforms Report MarTech Series

Upcoming Events

NOV

[Friday Forum] Email Marketing Friday Forum
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NOV

[Master Class Kickoff Watch Party with Jay Schwedelson]
The Real Truth About Email Marketing

NOV

[Webinar] 10 Common Webinar Mistakes to Avoid in 2023
60 minutes | sponsored by ON24

DEC

[Friday Forum] Marketing Planning Friday Forum
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