B2B service buyers cite a vendor's reputation, online reviews, and pricing/service as the factors that most influence their purchasing decisions, according to recent research from GoodFirms.

The report was based on data from a survey conducted in August 2022 among 410 B2B professionals (B2B buyers, B2B sellers, and B2B experts) worldwide.

When asked "What factor influences you most in selecting a specific B2B service?", some 30% of buyers cite vendor reputation, 21% cite online reviews, and 19% cite pricing and service relative to peers.

What factor influences buyers most in selecting a B2B service survey results from GoodFirms

B2B buyers say the most critical pieces of information on a vendor's website are product features, services/offerings, and pricing.

The most critical pieces of information that B2B buyers look for on a vendor's website survey results from GoodFirms

B2B buyers say email is the channel they prefer most for communicating with sellers (72% cite as a channel they like).

B2B buyers' preferred channels for communicating with sellers

About the research: The report was based on data from a survey conducted in August 2022 among 410 B2B professionals (B2B buyers, B2B sellers, and B2B experts) worldwide.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji