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MarketingProfs
Feb 11, 2017 Vol. 6, No. 6
In this issue
1. How-To: Four Steps for Driving Customer Loyalty With Data Science
2. Video: Managed Services: 'Do It for Me' Is for B2B, Too
3. Podcast: Creating Brand Fans on a Grand Scale: Musician Peter Hollens
4.  PRO  On-Demand Seminar: How to Create a Customer-Centric Product Message
5. Survey Says: Email Open Rate Benchmarks for Sales Messages
6. #SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week
7. Infographic: A Visual History of Content Marketing
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How-To
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Four Steps for Driving Customer Loyalty With Data Science
By Pauline Brown
To build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships. Read More
Video
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Managed Services: 'Do It for Me' Is for B2B, Too
By Carol O'Kelley
Today, B2B technology vendors (think marketing automation) offer much more than technology: Many also offer "do it for me" services (AKA, managed services) to execute tactical activities related to using their platforms. Read More
Podcast
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Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences. Read More
FOR  PRO  Members
Today's PRO Item
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On-Demand Seminar: How to Create a Customer-Centric Product Message
You'll learn the two most important factors in developing a compelling message strategy for your product or company: the uniqueness of your offer, and its ability to solve your target audience's most pressing problem. You'll leave with an action plan that will connect your message with your customer every time. Read More
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Survey Says
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Email Open Rate Benchmarks for Sales Messages
By Ayaz Nanji
Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot. Read More
Quick Take
#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week
By Christian Neri
This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more... Read More
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At-A-Glance
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A Visual History of Content Marketing [Infographic]
By Laura Forer
Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present. Read More

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