The report was based on an analysis of data from more than 25 million one-to-one (i.e., not to a list) emails sent via the HubSpot Sales platform by firms in 28 different industries.
Only 37% of sales emails are actually opened, on average, the analysis found.
The arts and entertainment industry has the highest average open rate (47%) for sales emails; construction ranks second (45% average open rate), followed by human resources (44%) and legal/government (44%).
The marketing and advertising industry has the lowest average open rate (25%) for sales emails.
About the research: The report was based on an analysis of data from more than 25 million sales-related emails sent via the HubSpot Sales tool by clients in 28 different industries.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji