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This week's 'Skim is all about fighting for the next user: Why you should consider Facebook's low-bandwidth app, Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; what you need to know about how the Super Bowl played out on social, and the brands and social networks that claimed victory; what big play Pinterest is making in search; how to convert Instagram users to buyers; how B2Bs tap into social; and much more...

Skim to stay on top!

1. Facebook Lite hits 200 million users

The social network's low-bandwidth world revenue skyrocketed 52% in 2016 thanks to the lite version of Facebook's app, which makes it easier and more enjoyable for users with poorer data connections to sign up and spend more time on the platform.

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image of Christian Neri

Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

Instagram: @christianneri

Twitter: @christianneri