This week's 'Skim is all about fighting for the next user: Why you should consider Facebook's low-bandwidth app, Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; what you need to know about how the Super Bowl played out on social, and the brands and social networks that claimed victory; what big play Pinterest is making in search; how to convert Instagram users to buyers; how B2Bs tap into social; and much more...
Skim to stay on top!
1. Facebook Lite hits 200 million users
The social network's low-bandwidth world revenue skyrocketed 52% in 2016 thanks to the lite version of Facebook's app, which makes it easier and more enjoyable for users with poorer data connections to sign up and spend more time on the platform.
The social giant's revenue in "Rest of World" regions (those outside of US & Canada, Europe, and Asia-Pacific) ballooned to $839 million per quarter last year.
Facebook Lite launched in June 2015 and will now expand to Israel, Italy, United Arab Emirates, and South Korea. Oh, and there are some great ad options for your brand should one of these markets be in your purview.
2. Snapchat's fastest growing demographic is... those older than 35!