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What's in It for Me? How to Create a Customer-Centric Product Message

Presenter:
Lawson Abinanti
Moderator:
Kerry O'Shea Gorgone
Broadcast:
Thu, Feb 9, 2017, 12pm ET
Length:
60 minutes
Rating:
This online marketing seminar received 5 star(s)

Developing a product message that resonates takes effort. Understanding both your customer and your competition is essential to ensure your strategy delivers. But this can be challenging. Where does a savvy marketer begin?

In this PRO seminar, you'll learn the two most important factors in developing a compelling message strategy for your product or company—the uniqueness of your offer and whether it solves your target audience's most pressing problem. You'll walk away with an action plan that will connect your message with your customer every time.

Presenter

Lawson Abinanti is a positioning expert and managing director at Messages that Matter. As a marketing, sales, and business development professional, he recognizes the importance of marketing messages in building product awareness and consideration. Prior to entering the software industry, he worked as a professional journalist.

Who Should Attend?

Anyone looking to create or redefine their messaging.

What Will You Learn?

By the end of this seminar, you'll be able to:

  • Understand the role the 3Cs play in successful message strategy development
  • Create a message strategy that is unique, important, usable, and believable
  • Recognize the importance of consistency and repetition in your market position

Register Now!

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