MarketingProfs This Week

Saturday, February 27, 2021

📋 Table of Contents

1/ Six Prerequisites for a Responsive Brand

2/ Marketing That Saves Lives: Jasmine Gee on Marketing Smarts

3/ 21 Must-Know Instagram Facts for 2021

4/ When Should You Shelve Those Marketing Ideas? Use These 5 Prioritization Tactics

5/ Influence Marketing: Winning + Influence = Winfluence (With Jason Falls)

6/ The B2B Forum Conference Program Is Here MarketingProfs B2B Forum

7/ Six Tips for Measuring Your LinkedIn Ad Campaigns

8/ Struggling With Digital Communication? Here Are Five Ways to Nail It

9/ New Channels, Better Targeting: How B2B Tech Marketing Is Changing

Scroll down for more, including industry news, community goings-on, and other useful resources.

Six Prerequisites for a Responsive Brand
MarketingProfs article
Six Prerequisites for a Responsive Brand
How quick are your brand's reflexes? In a world where brand response has to match the speed of social media feeds, you can't afford to be sluggish. Achieving responsive brand marketing means asking yourself these six questions. »
Marketing That Saves Lives: Jasmine Gee on Marketing Smarts
podcast
Marketing That Saves Lives: Jasmine Gee on Marketing Smarts
Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's connected with her audience in a profound way. Read more and listen in on this insightful conversation. »
21 Must-Know Instagram Facts for 2021
infographic
21 Must-Know Instagram Facts for 2021
Did you know that 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on the platform? Those are just a couple of the 21 Instagram stats presented in a recent infographic. Check it out. »
When Should You Shelve Those Marketing Ideas? Use These 5 Prioritization Tactics to Find the Answer
MarketingProfs article
When Should You Shelve Those Marketing Ideas? Use These 5 Prioritization Tactics to Find the Answer
Marketers are notorious for loving new concepts. But how do you decide which ideas are immediately relevant and which ones can be stored for later? These five tips can help. »
Winning + Influence = Winfluence: Jason Falls
podcast
Winning + Influence = Winfluence: Jason Falls
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. Read more and listen in on this insightful conversation. »
Six Tips for Measuring Your LinkedIn Ad Campaigns
infographic
Six Tips for Measuring Your LinkedIn Ad Campaigns
How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations? Check out the infographic. »
Struggling With Digital Communication? Here Are Five Ways to Nail It
MarketingProfs article
Struggling With Digital Communication? Here Are Five Ways to Nail It
Digital communication is more important than ever, but many marketers are still wondering how to effectively handle engagement tactics and customer experiences in the virtual world. While forming your strategy, keep these five tips in mind. »
New Channels, Better Targeting: How B2B Tech Marketing Is Changing
research
New Channels, Better Targeting: How B2B Tech Marketing Is Changing
Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research. Check out findings from this study. »
The B2B Forum Conference Program Is Here
MarketingProfs B2B Forum
If you're looking for inspiration and actionable insights, you won't want to miss B2B Forum this April. We just unveiled the program, and it's jam-packed with the smarts you need to succeed in 2021... and beyond.
Check out the program.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you a PRO subscriber? If so, have you joined your MarketingProfs PRO group on Facebook? Pop in on for the PRO Show with Ann Handley and Kerry O'Shea Gorgone. These fun livestreams include check-ins from MarketingProfs team members and drop-ins from special guests. March shows will include discussions about branding, so bring your questions and ideas to share! check it out.
We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
Only a few weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
Did You Miss Us?
Recent MarketingProfs content
RFP Benchmarks: Time, Staffing, and Win-Rate Trends »
Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic] »
Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast] »
Nine Ways to Create Sponsorship Packages for Virtual Events »
Nine Tips for Creating SEO-Friendly Content [Infographic] »
How IT Buyers' Researching Behaviors Changed in 2020 »
News You Can Use
Updates from around the industry
Nielsen Rolls Out ID Resolution System for Global Attribution Measurement Nielsen
LexisNexis Risk Solutions, Accuity Merge Operations THE PAYPERS
Highspot Raises $200M in Series E Funding FINSMES
Oribi Raises $15.5 million to Challenge Google Analytics With No-Code Marketing Insights VentureBeat
MUFG Debuts Green Deposits for B2B Customers PYMNTS
Dynamic Yield Improves eCommerce Sales With Deep Learning-Based Personalized Listing Pages MarTech
US B2B Technology Sales Finished 2020 Strong With Four Consecutive Months of Growth PRWeb
Inuvo's IntentKey Generates B2B Leads at Scale by Uncovering Niche Audience Data TheStreet
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