Influence marketing works, and the ROI is better than ever. In 2020, the average earned media value per $1 spent on influence marketing increased to $5.78.
As senior influence strategist at Cornett, Jason has used digital strategies that have helped some of the words best known brands, especially in the spirits industry. I invited Jason to Marketing Smarts to talk about his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.
We talk about how Jason drops the "r" in "influencer marketing" to broaden marketers' perspective beyond Instagram and YouTube, how B2B organizations are getting results from influence marketing, and how you can use Jason's "Winfluence Success Scorecard" to apply insights from those companies at your own organization.
Jason also shares a powerful example of how an influence marketing effort involving just one podcaster yielded a 4x increase in leads for a financial services company.
Listen to the entire show now from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes, via Spotify, or via RSS and never miss an episode.
This episode is brought to you by Rollworks:
RollWorks offers B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, RollWorks helps you identify your target accounts, engage them with digital ads, web personalization, email signatures, and sales automation, and measure the effectiveness of your programs. For more information and a free demo, visit rollworks.com
"Marketing Smarts" theme music composed by Juanito Pascual of Signature Tones.
Jason Falls, author, speaker, influence marketing expert, and senior influence strategist at Cornett. Pick up a copy of Jason's latest book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand. Learn more about Jason at JasonFalls.com, and sign up for his newsletter. You can also follow him on Twitter at @JasonFalls.
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