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A Marketer's Field Guide to Financial Goal Setting and Measurement
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MarketingProfs Master Class
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The C-suite doesn't care about site traffic, email CTRs, and webinar registrations. What execs care about is simple—revenue and bottom line. Learn to speak their language in our new Master Class that's launching May 11: A Marketer's Field Guide to Financial Goal Setting and Measurement. |
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Afoot in the Neighborhood |
MarketingProfs community goings-on |
Only three weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up. |
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help. |
Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launched this week with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two. |
News You Can Use |
Updates from around the industry |
InfluencerActive Launches the World's First Business-to-Business Influencer Marketplace Yahoo Finance |
50% of B2B Sales Professionals Saw Their Workloads Increase During the Pandemic, New Groove Survey Reveals Yahoo Finance |
Heap Announces Executive Leadership Team Changes to Further Accelerate Position as Digital Product Analytics Pioneer Business Wire |
Canto Receives Growth Investment From JMI Equity FINSMES |
Airtable Is Now Valued at $5.77B With a Fresh $270 Million in Series E Funding TechCrunch |
Vidyard Launches Desktop Apps as Adoption of User-Generated Videos in Sales Accelerates Yahoo Finance |
Salesforce Debuts Tools to Help B2B Teams Conduct ABM Campaigns MediaPost |
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