MarketingProfs This Week

Saturday, March 20, 2021

📋 Table of Contents

1/ For Outstanding Buyer Experiences, Think Big but Start Small

2/ How to Achieve Business Agility: These Four Shifts in Mindset Are a Must

3/ Great Leaders Don't Buff Out Their Dents! 'You Lead' Author Minter Dial on Marketing Smarts

4/ Social Post Engagement Benchmarks for Facebook, Instagram, and Twitter

5/ The Best B2B Education and Community You Will Find. Period. MarketingProfs B2B Forum

6/ Why Timestamping Your Online Content Is So Important

7/ How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet

8/ Comparing TikTok and Instagram Reels

9/ A Marketer's Field Guide to Financial Goal Setting and Measurement MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

For Outstanding Buyer Experiences, Think Big but Start Small
MarketingProfs article
For Outstanding Buyer Experiences, Think Big but Start Small
Making big improvements in the buyer experience doesn't have to mean a massive amount of immediate work. You can start with a few small changes. To create an outstanding buyer experience, take these four small steps first. »
How to Achieve Business Agility: These Four Shifts in Mindset Are a Must
MarketingProfs article
How to Achieve Business Agility: These Four Shifts in Mindset Are a Must
Business agility is all the rage, but it takes more than just adopting a buzzword. It requires that all levels of your organization make these four fundamental mindset shifts. »
Great Leaders Don't Buff Out Their Dents! 'You Lead' Author Minter Dial on Marketing Smarts
podcast
Great Leaders Don't Buff Out Their Dents! 'You Lead' Author Minter Dial on Marketing Smarts
Minter Dial shares advice on leadership from his latest book, You Lead: How Being Yourself Makes You a Better Leader. Read more and listen in on this insightful conversation. »
Social Post Engagement Benchmarks for Facebook, Instagram, and Twitter
research
Social Post Engagement Benchmarks for Facebook, Instagram, and Twitter
The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to research. Check out findings from this study. »
MarketingProfs B2B Forum
The Best B2B Education and Community You Will Find. Period.
If you're looking for access to the best B2B marketing education on the planet, don't miss the chance to join us for B2B Forum online this April. And the learning doesn't end when the conference is over, because your paid ticket also gets you a PRO membership for a full year. Join us. »
Why Timestamping Your Online Content Is So Important
MarketingProfs article
Why Timestamping Your Online Content Is So Important
The way you timestamp (or don't timestamp) your online content says a lot about how you think about your audience. Find out why you should be timestamping your content. »
How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet
MarketingProfs article
How to Develop an Efficient Post-Pandemic Advertising Strategy With Data Analytics Using Only a Spreadsheet
Advanced tools powered by Big Data and machine-learning have improved the science of marketing analytics, but there are ways to analyze data and calculate ad strategies using only a spreadsheet. This article explains how. »
Comparing TikTok and Instagram Reels
infographic
Comparing TikTok and Instagram Reels
What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two? Check out the infographic. »
A Marketer's Field Guide to Financial Goal Setting and Measurement
MarketingProfs Master Class
The C-suite doesn't care about site traffic, email CTRs, and webinar registrations. What execs care about is simple—revenue and bottom line. Learn to speak their language in our new Master Class that's launching May 11: A Marketer's Field Guide to Financial Goal Setting and Measurement.
Join us.
Afoot in the Neighborhood
MarketingProfs community goings-on
Only three weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and dozens of tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.
We've just launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—that are aligned with core marketing disciplines: positioning and messaging, customer experience, and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how we can help.
Our new Master Class is designed to help you understand your customers better than you ever have. Customer Journey Maps for Marketers launched this week with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.
Did You Miss Us?
Recent MarketingProfs content
Social Post Engagement Benchmarks for Facebook, Instagram, and Twitter »
For Outstanding Buyer Experiences, Think Big but Start Small »
Senior Marketer Survey: Top Customer Lifetime Value Challenges and Solutions »
Email Data Quality: The Rise of the CDP »
Audiences' Attitudes Toward Mobile Ads and Apps [Infographic] »
This Is Your Brain on Marketing: Nancy Harhut on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
InfluencerActive Launches the World's First Business-to-Business Influencer Marketplace Yahoo Finance
50% of B2B Sales Professionals Saw Their Workloads Increase During the Pandemic, New Groove Survey Reveals Yahoo Finance
Heap Announces Executive Leadership Team Changes to Further Accelerate Position as Digital Product Analytics Pioneer Business Wire
Canto Receives Growth Investment From JMI Equity FINSMES
Airtable Is Now Valued at $5.77B With a Fresh $270 Million in Series E Funding TechCrunch
Vidyard Launches Desktop Apps as Adoption of User-Generated Videos in Sales Accelerates Yahoo Finance
Salesforce Debuts Tools to Help B2B Teams Conduct ABM Campaigns MediaPost
Upcoming Events
MAR
25
[Doubleheader Event] Demand Generation
90 minutes | sponsored by Sendoso
MAR
31
[Webinar] How to Build and Lead an Adaptable Marketing Team
45 minutes | sponsored by Robert Half
APR
1
[Webinar] Top 3 Ways Customer-Preference Management Can Help B2B Marketers
60 minutes | sponsored by OneTrust
APR
7-8
[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO
APR
20
[Webinar] How to Achieve Loyalty & Growth Through Customer Experience Excellence
45 minutes
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.