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In This Issue
+ How-To: Five SEO Steps to Take Before Redesigning Your Site
+ Podcast: Facebook Marketing Expert Mari Smith Talks to Marketing Smarts
+ #SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, More!
+ PRO Take 10: 3 Principles That Will Increase Your Email Conversions
+ Survey Says: The Most Effective Email Subject Line Length
+ Infographic: What Will Content Marketing Look Like in 2014?
+ My View: 20 More Reasons Your LinkedIn Headshot May Be an Epic Fail
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Advertisement  MarketingProfs PRO membership gives you the peace of mind that you'll never meet a marketing challenge unprepared. You'll find the information you need, when you need it most. Upgrade today and check out our PRO Library of over 7,000 premium marketing resources.
How-To Five SEO Steps to Take Before Redesigning Your Site
By Aleh Barysevich
Many companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to negate losses. Read More
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Podcast Facebook Marketing Expert Mari Smith Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Mari Smith shares tips for achieving the best reach possible on Facebook using a combination of paid and organic posts. Read More
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PRO Take 10: Three Principles That Will Increase Your Email Marketing Conversions
In just 10 minutes, we'll discuss actionable tips that you can implement immediately that will make a noticeable difference in the success of your email marketing campaigns. Read More
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Advertisement  Measuring and number crunching is no fun, we get it. But without analyzing your marketing efforts, you’ll never know what works. If you need some help figuring out where to start or what to measure to have the biggest impact, check out our newest MPU course: Marketing Measurement & Analytics.
Survey Says
The Most Effective Email Subject Line Length
By Ayaz Nanji
Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report. Read More
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Quick Take
#SocialSkim: Ellen's Selfie, Apple's Social Debut, Facebook Toys, Ad Platform Updates
By Angela Natividad
Get the skinny on the selfie seen around the world, Apple's social media debut, ad platform updates, and Facebook's potential new toys (drones? Again?!). It's all a hop, skip, and a skim away. Read More
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My View 20 More Reasons Your LinkedIn Headshot May Be an Epic Fail
By Tobias Schremmer
I practically live on LinkedIn, so I regularly see examples of profile photos that make me cringe. Here are 20 of the most recent examples of what not to use as your LinkedIn headshot. Read More
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