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Take 10: Three Principles That Will Increase Your Email Marketing Conversions

Kath Pay
Fri, Feb 28, 2014
10 minutes

Email marketing is often considered an easy and inexpensive marketing channel, which can often lead to marketers neglecting to apply key marketing principles to their email campaigns. What's stopping you from leveraging these key principles and using them to increase your conversion rates?

In just 10 minutes, you'll walk away with some actionable tips that you can implement immediately to make a noticeable difference in the success of your email marketing campaigns.


Kath Pay of Plan to Engage is an internationally renowned eCRM and email marketing expert. She assists both B2B and B2C companies with leveraging customer insights and data, as well as good old elbow grease (otherwise known as testing and optimizing) to increase their ROI. Using her 14 years of digital marketing/email marketing/eCRM experience, Kath sheds light on how you can make your eCRM and email marketing strategies customer-centric.

Who Should Attend?

Anyone in digital communications and marketing who would like to increase their email marketing conversions.

What Will You Learn?

  • How to effectively identify and focus on your objectives
  • How to leverage psychology within email to drive results
  • Why storytelling is important to success within email campaigns

About Our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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