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MarketingProfs
May 23, 2015 Vol. 4, No. 20
In this issue
1. How-To: 2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out
2. Podcast: From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts
3. #SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's Roundup
4.  PRO  Take 10: Email Marketing Strategies: Out With the Old, In With the New
5. Survey Says: Visual Marketing: Top Tactics and Challenges
6. Infographic: How to Test Your Email Campaign
7. My View: The Six Superpowers of Video Storytelling
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Advertisement  Have you heard the news? Avinash Kaushik, Sherry Turkle, and Peter Sagal will be the keynote speakers at B2B Marketing Forum 2015. Add this to 52 amazing, concurrent sessions and you've got a red hot volcano of awesome! Don’t delay. Check out the full program and secure your seat today.
 
How-To
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2 Million Blog Posts Are Written Every Day, Here's How You Can Stand Out
By Puranjay Singh
You've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth. Read More
Podcast
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From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts
By Kerry O'Shea Gorgone
Teradata Applications Chief Marketing Officer Lisa Arthur discusses her evolution from journalist to CMO, the advent of data-driven marketing, and the importance of customer experience to marketing success. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: Email Marketing Strategies: Out With the Old, In With the New
In just 10 minutes, you'll discover how to breathe new life into your emails by sweeping away dusty, outdated practices. You'll learn how to align your email efforts with changing technology, increase open and click-through rates, and grow your email ROI. Read More
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Advertisement  Join us May 27 for Three Secrets to Measuring Marketing's Impact on Revenue to learn the secrets to creating and implementing an attribution model (hint: it's not as complicated as you think). Register today.
 
Survey Says
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Visual Marketing: Top Tactics and Challenges
By Ayaz Nanji
Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute. Read More
Quick Take
#SocialSkim: Tweets in Search Results, Cinematic Pins, 11 More Stories in This Week's Roundup
By Angela Natividad
Twitter and Google partner up, and Pinterest unleashes a slew of new ad offerings. We'll also tell you about Facebook's possible plans to integrate WhatsApp into your marketing mix, and reveal which socnet CEOs favor. Skim to stay on top! Read More
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My View
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The Six Superpowers of Video Storytelling
By Mary Pedersen
Video can tell stories in a way no other type of content can. Here's a look at how videos can help you create a powerful brand story. Read More
 
event calendar
 
May 27 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Jun 2 FREE Seminar—Learn How to Create a Successful 'Voice of the Customer' Program
Jun 4 PRO Seminar—Turn Marketing Technology Into a Competitive Advantage
Jun 2, 4, 9 Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11 PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Jun 12 Virtual Conference—Content Marketing: 3 online sessions—FREE!
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
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