If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time.
It's not your fault. You've been told by so-called experts for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales.
The thing is, a lot of these experts cut their teeth in the early years of the Web, when 500-word blog posts could win you fame and fortune.
Now? Not so much.
If you're serious about standing out from the 2 million blog posts pumped out every day, here's what you need to start doing.
(Editor's note: For an in-depth look at the topic of this article, see Ann Handley's Wall Street Journal best-seller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.)
1. Start writing better titles
A part of me dies every time I see an "SEO-optimized" title seemingly meant to destroy all joy from the act of writing (or reading). I'm talking about titles like these:
Puranjay Singh is founder of GrowthPub.com, a provider of content marketing for startups.