If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time.
It's not your fault. You've been told by so-called experts for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales.
The thing is, a lot of these experts cut their teeth in the early years of the Web, when 500-word blog posts could win you fame and fortune.
Now? Not so much.
If you're serious about standing out from the 2 million blog posts pumped out every day, here's what you need to start doing.
(Editor's note: For an in-depth look at the topic of this article, see Ann Handley's Wall Street Journal best-seller, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.)
1. Start writing better titles
A part of me dies every time I see an "SEO-optimized" title seemingly meant to destroy all joy from the act of writing (or reading). I'm talking about titles like these:
Take the first step (it's free).
You may also like:
- The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]
- How to Win at Content Marketing to Generation Z
- How to Create the Right Amount of the Right Type of Content
- Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]
- The Perfect Pitch Is Possible With Presentation Management