TODAY ONLY: enroll in any online training course for free!
Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Test your emails to find out the best way to engage your subscribers and develop your email channel.

The following infographic by Email Monks highlights email testing tips, best-practices, and essential elements of a successful email campaign.

Before you start testing, you need to decide whether to do A/B or multivariate testing. A/B testing compares two versions of a single variable to see which ones has more opens and clicks. "Multivariate testing compares more than two versions of an email in a live environment," explains Email Monks.

The advantages of A/B testing are that it's faster to perform than mulitvariate testing and it has a more dramatic affect on conversion rate.

The advantages of mutivariate testing are that "isolating many small elements to understand their individual effect on the conversion rate is possible," states Email Monks. "A multivariate test can detect compound effects of interaction between independent elements."

To find out more about testing email campaigns and their essential elements, click or tap on the infographic:

Sign up for free to read the full article. Continue reading "How to Test Your Email Campaign [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski


MarketingProfs Partner