MarketingProfs This Week

Saturday, May 28, 2022

📋 Table of Contents

1. How to Spring-Clean Your Website Content

2. How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts

3. A Framework for Getting Started With Customer Journey Mapping

4. How Content Teams Are Boosting Content Creation Using Automation Tools

5. 13 Interview Questions Asked By Successful Business Leaders

6. The Top Challenges to Providing an Exceptional B2B Customer Experience

7. Keepin' It Fresh MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Spring-Clean Your Website Content
article
How to Spring-Clean Your Website Content
The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it. »
How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts
podcast
How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger. Read more and listen in. »
A Framework for Getting Started With Customer Journey Mapping
article
A Framework for Getting Started With Customer Journey Mapping
Customers don't just jump into a car and drive around aimlessly until they reach a purchase. They follow a map—one that can be mirrored for greater business success. »
How Content Teams Are Boosting Content Creation Using Automation Tools
article
How Content Teams Are Boosting Content Creation Using Automation Tools
We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them. »
13 Interview Questions Asked By Successful Business Leaders
infographic
13 Interview Questions Asked By Successful Business Leaders
This infographic from Resume.io covers 13 favorite interview questions of successful business leaders such as Elon Musk of Tesla and Sara Blakely of Spanks. Check out the infographic. »
The Top Challenges to Providing an Exceptional B2B Customer Experience
research
The Top Challenges to Providing an Exceptional B2B Customer Experience
B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research. Check out the study findings. »
Keepin' It Fresh
MarketingProfs B2B Forum
On the B2B Forum stage this fall, we'll feature fresh new voices speaking on breakthrough B2B thinking, including Zontee Hou, Ursula Ringham, and Kenda Macdonald, just to name a few. They'll give you what you need to succeed in B2B marketing. You won't want to miss it!
Don't miss it
Afoot in the Neighborhood
MarketingProfs community goings-on
A new Working Webinar Series approaches! Pam Didner, Sales Enablement consultant and bestselling author of Effective Sales Enablement, launches her all new hands-on series on June 9 with Aligning Marketing and Sales.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
Did You Miss Us?
Recent MarketingProfs content
The Top Challenges to Providing an Exceptional B2B Customer Experience »
How Well Do B2B Firms Handle Routing Sales Leads? »
B2B Buyer Personas: Five Frequently-Asked Questions and Their Answers »
How to Spring-Clean Your Website Content »
Three Reasons Marketing Leaders Turn to AI [Infographic] »
A Marketer's Guide to SEO in 2022: Franco Valentino on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Alloy Debuts B2B Software Integration Solution Alloy Embedded PYMNTS
TransferMate Secures $70M Funding Round to Accelerate Innovation in B2B Cross-Border Payments and Expand Its Global Presence Business Wire
Mobiquity Technologies to Provide Data and Advertising Solutions for Reflex Finance MarTech Series
Journey Announces Acquisition of ICRAVE, Skilled Creative, and Futures Intelligence PR Newswire
Lob Unveils First-Ever Direct Mail Automation Platform to Enable Intelligent Mail for Marketers Yahoo Finance
Contentgine Employs Artificial Intelligence and Machine-Learning to Analyze Most Popular AI Content Among B2B Decision-Makers MarTech Series
Upcoming Events
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[Friday Forum] Lead Generation
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JUL
15
[Friday Forum] Customer Experience
3 live sessions | sponsored by ActiveCampaign
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