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How is artificial intelligence actually helping marketers?

An infographic (below) from Oracle explores some of the major ways AI is enabling marketing teams to boost their performance.

Specifically, it looks at three reasons marketing leaders are turning to AI: improving segmentation and personalization; lowering costs, reducing errors, and boosting productivity; and filling the sales pipeline.

The infographic looks at how AI powers each of these benefits and provides data points backing each up.

Check out the infographic:

 

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji