How is artificial intelligence actually helping marketers?
An infographic (below) from Oracle explores some of the major ways AI is enabling marketing teams to boost their performance.
Specifically, it looks at three reasons marketing leaders are turning to AI: improving segmentation and personalization; lowering costs, reducing errors, and boosting productivity; and filling the sales pipeline.
The infographic looks at how AI powers each of these benefits and provides data points backing each up.
Check out the infographic:
You may like these other MarketingProfs articles related to Marketing Technology:
- Martech 2023: Three Trends to Expect
- Marketing at the Speed of Thought: AI Use Cases for Four Content Types
- B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]
- The Most Important Tech and Societal Trends for Marketers in 2023
- The Least Stressful Business Software Solutions [Infographic]
- AI for Business and Marketing: What's Possible (And What's Not)