MarketingProfs This Week

Saturday, May 29, 2021

📋 Table of Contents

1. How Marketers Can Create Better Sales Content

2. Goodbye Universal Analytics, Hello Google Analytics 4

3. Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts

4. What B2B Firms Use Marketing Agencies For

5. Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy

6. LinkedIn Content Engagement Benchmarks

7. The Rules of Brand Building Have Changed MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

How Marketers Can Create Better Sales Content
MarketingProfs article
How Marketers Can Create Better Sales Content
How can marketers create content that the sales team actually uses? The answer lies in collaboration and consolidation. Learn more about better sales content in this article. »
Goodbye Universal Analytics, Hello Google Analytics 4
MarketingProfs article
Goodbye Universal Analytics, Hello Google Analytics 4
Differences abound between Google's Universal Analytics and the recently announced Google Analytics 4. How can marketers make the best use of the new version to inform their decisions? Find out here. »
Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts
podcast
Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts
Ursula Ringham, head of global influencer marketing for SAP, joins us to talk about influencer marketing, building communities, and going to college for 30 years. Read more and listen in on this fascinating conversation. »
What B2B Firms Use Marketing Agencies For
research
What B2B Firms Use Marketing Agencies For
B2B firms are most likely to turn to marketing agencies for help with search engine marketing, social media management, brand mission development, and brand messaging development, according to recent research. Check out findings from this study. »
Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy
MarketingProfs article
Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy
Data-based insights, including sales metrics, are crucial in B2B marketing—but which types will rise above the level of vanity metrics and actually help to shape your strategy? Here are seven of them. »
LinkedIn Content Engagement Benchmarks
infographic
LinkedIn Content Engagement Benchmarks
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research. Check out the infographic. »
The Rules of Brand Building Have Changed
MarketingProfs Master Class
Get your ticket for the next MarketingProfs Master Class: "How to Build a Standout Brand." Nick Westergaard will teach you the seven dynamics of standout brand-building, along with ways you can use them to create a standout experience online and offline.
Reserve your seat.
Afoot in the Neighborhood
MarketingProfs community goings-on
Our just-launched MarketingProfs Master Class consists of 13 bite-sized lessons to help you develop the financial acumen and measurement skills that you need to make smarter marketing decisions, impress your CFO and management team, and prove your value. Check it out!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. Including the most recent episode of The PRO Show with Ann Handley and Kerry O'Shea Gorgone!
A new MarketingProfs Master Class, just announced: "How to Build a Standout Brand." To stand out today, you have to start with a powerful brand. But the rules of brand-building have changed. Join Nick Westergaard to learn how to build a brand that gets noticed in today's distracted world.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: Positioning | Customer Experience (CX) | and Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
We've launched a suite of B2B consulting and content services—called MarketingProfs DNA (Defensible Net Advantage)—aligned with core marketing disciplines: positioning & messaging | customer experience | and demand generation. They're especially designed for marketers who have strategic work to do but don't have the time or team to ensure success. See how MarketingProfs can help.
Did You Miss Us?
Recent MarketingProfs content
Seven B2B Sales Metrics That Can Help You Plan Your Marketing Strategy »
What B2B Firms Use Marketing Agencies For »
How Marketers Can Create Better Sales Content »
What Marketers Say Is the Key to Good Customer Experience »
LinkedIn Content Engagement Benchmarks [Infographic] »
Five SEO Tactics to Optimize Your Internal-Link Profile »
News You Can Use
Updates from around the industry
Demand Science Acquires TrustedOut, Adding AI-Powered B2B Content and Data Intelligence to Its Platform The Street
Ceros Welcomes New CMO, VP of Business Development and Partnerships PR Newswire
B2B Insurtech Platform Boost Raises $20M Series B to Make Insurance Market Accessible for All Companies Yahoo Finance
Veritone Launches MARVEL.ai to Create and Monetize Hyper-Realistic Synthetic Voice Content at Commercial Scale Business Wire
Widen Launches Sweeping Upgrades to Its Combined DAM and PIM Solution MarTech
Dooly Raises $80M in Funding FINSMES
GetResponse Launches AI-Driven Website Builder Digital Journal
Getty Images Leads $16M Investment in Promo.com, a Social Video Template Tool TechCrunch
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