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| By Ann Handley |
| If there's a bible for the new world of media, it's David Meerman Scott's The New Rules of Marketing and PR. A revised edition (the fourth!) is now out, so David and I sat down to talk about what's new in new marketing.
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| By Kerry O'Shea Gorgone |
| Best-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics.
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| By Chris Boyles |
| Nearly all chief technology officers (CTOs) say mobile is a priority and they will be dedicating resources to it, according to the data highlighted in this video infographic.
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| This 27-page guide will teach you how to choose an appropriate story for your audience and goal and tell it in a way that captures their hearts and minds.
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| What Top Marketers Do Differently |
| By Ayaz Nanji |
| Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report.
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| By Ann Handley |
| Smart marketing is about help, not hype. That idea is the focus of a conversation with marketing keynote speaker and best-selling author Jay Baer.
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