Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: What's New With the New Rules of Marketing and PR
+ Podcast: Marketing Lessons From Lady Gaga: Author Jackie Huba
+ #SocialSkim: Social Media This Week, Including the Usual Suspects
+ PRO New How-To Guide: Once Upon a Message: Craft Stories That Sell
+ Infographic: A Guide to Marketing Genius: Content Marketing
+ Survey Says: What Top Marketers Do Differently
+ Video: It's Mobile's Turn [Video Infographic]
+ My View: Youtility: Marketing So Useful, People Would Pay for It
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Are Google's constant changes tying your search efforts in knots? Learn the new Golden Rules of SEM at Search Marketing School. Kicking off August 8, these 10 classes are online and on-demand, available anytime, anywhere. Save $200 when you register using code SEARCH13.
How-To What's New With the New Rules of Marketing and PR?
By Ann Handley
If there's a bible for the new world of media, it's David Meerman Scott's The New Rules of Marketing and PR. A revised edition (the fourth!) is now out, so David and I sat down to talk about what's new in new marketing. Read More
How-To Image
share Twitter Facebook LinkedIn
Podcast Marketing Lessons From Lady Gaga: Author Jackie Huba Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Best-selling author and online marketer Jackie Huba shares marketing lessons from her book Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics. Read More
Podcast Image
share Twitter Facebook LinkedIn
Video It's Mobile's Turn [Video Infographic]
By Chris Boyles
Nearly all chief technology officers (CTOs) say mobile is a priority and they will be dedicating resources to it, according to the data highlighted in this video infographic. Read More
Video Image
share Twitter Facebook LinkedIn
PRO [NEW How-To Guide] Once Upon a Marketing Message: How to Craft Stories That Sell
This 27-page guide will teach you how to choose an appropriate story for your audience and goal and tell it in a way that captures their hearts and minds. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Last chance to save up to $600 on MarketingProfs' B2B Marketing Forum! Join us October 911 at the best B2B marketing conference of the year. Register by July 15 at midnight before prices goes up!
Survey Says
What Top Marketers Do Differently
By Ayaz Nanji
Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
#SocialSkim: Social Media This Week, Including the Usual Suspects
By Angela Natividad
This may have been a short week in the US because of the July 4th Independence Day holiday, but that doesn't mean we weren't bursting with social media news, views, and how-tos. Skim to celebrate! Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Youtility: Marketing So Useful, People Would Pay for It
By Ann Handley
Smart marketing is about help, not hype. That idea is the focus of a conversation with marketing keynote speaker and best-selling author Jay Baer. Read More
Author Name
share Twitter Facebook LinkedIn
Jul 2
FREE Seminar—Conquering Online Presentations with Confidence and Charisma
Jul 11
PRO Seminar—Ctrl Alt Delete: Reboot Your Business. Reboot Your Life.
Jul 12
Virtual Conference—Marketing with Video Sign up for free!
Jul 24
FREE Seminar—How Marketers Can Use Social Business to Align Global Marketing Teams
Jul 25
PRO Seminar—The NEW New Rules of Marketing and PR for 2013
Aug 8
MarketingProfs University—Search Marketing School Use code SEARCH13 to save $250 through 6/28
Oct 9-11
B2B Forum 2013—Boston, MA Save up to $600 through July 16
 
advertisement
Advertisement