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Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content than they do to advertisements and overt selling.

According to research, some 82% of consumers feel more positive about a company after reading custom content, and 70% feel closer to the company, thanks to content marketing.

What's the big draw for customers and for marketers?

According to the following infographic by Demand Metric, the main reasons for using content marking are that content marketing...

  • Generates approximately three times as many leads as traditional marketing (per dollar spent).
  • Increases direct sales.
  • Costs 62% less than traditional marketing.
  • Keeps reader attention.
  • Improves brand loyalty.

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image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski