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MarketingProfs
Aug 15, 2015 Vol. 4, No. 32
In this issue
1. How-To: Four Powerful Tips for a Highly Effective B2B Social Media Strategy
2. #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's Roundup
3. Podcast: How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts
4.  PRO  MarketingProfs University: SEO and How Customer Experience Impacts Search
5. Survey Says: The 10 Best (and Worst) Performing Words in Email Subject Lines
6. Infographic: What Motivates Millennials to Work and Shop
7. My View: 3 Innovative Ideas for Using Long-Form Content to Successfully Engage Customers
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How-To
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Four Powerful Tips for a Highly Effective B2B Social Media Strategy
By Jawad Khan
Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social media is for B2C. Which is wrong, of course. Read More
Podcast
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How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts
By Kerry O'Shea Gorgone
Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more. Read More
FOR  PRO  Members
Today's PRO Item
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MarketingProfs University: SEO and How Customer Experience Impacts Search
In this PRO seminar and kickoff class of MarketingProfs University's Search Marketing School, you'll learn the most important elements of, and key changes in, customer search behavior. We'll also cover how to drive conversations through SEO, content, and social media. Read More
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Advertisement  What? You still haven't gotten your ticket to MarketingProfs B2B Marketing Forum 2015? You better hurry! Prices are going up at the end of this month and let's face it, October is just around the corner. Don't miss the chance to MAKE marketing magic. Register today.
 
Survey Says
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The 10 Best (and Worst) Performing Words in Email Subject Lines
By Ayaz Nanji
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. Read More
Quick Take
#SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's Roundup
By Angela Natividad
Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get a grip on what's going on with Google's Alphabet soup. Read More
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My View
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Three Innovative Ideas for Using Long-Form Content to Successfully Engage Customers
By Jason Illian
Flashy content may pique your customers' interest, but to keep that interest you need to provide content with substance. Long-form content can create such meaningful engagement. Here's how. Read More

event calendar

Aug 20 PRO Seminar—How to Improve Your Writing With a Crappy First Draft
Aug 25 FREE Seminar—Responsive Design: 10 Dos and Don'ts for Web Pages and Emails
Sep 1 FREE Seminar—How to Extend Your Content Marketing Plan to a Global Audience
Sep 10 PRO Seminar—How to Use Video to Ensure a Great Buying Experience
Sep 15 FREE Seminar—Three Secrets to Measuring Marketing's Impact on Revenue
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $300

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