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MarketingProfs
Aug 20, 2016 Vol. 5, No. 33
In this issue
1. How-To: Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?
2. #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories
3. Podcast: How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov
4.  PRO  Seminar: Why 'Always Be Testing' Is Wrong for Your Business
5. Survey Says: What Marketers Can Learn From the 50 Fastest-Growing B2B Companies
6. My View: Why Your Sales Reps Aren't as Efficient as They'd Like to Be
7. Infographic: Go for the Email Gold With These Five Winning Strategies
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How-To
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Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?
By Trevor Testwuide
MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons. Read More
Podcast
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How to Combat Email-Induced Insanity: SaneBox's Dmitri Leonov on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
SaneBox COO Dmitri Leonov discusses email overload and offers suggestions for marketers hoping to keep their emails from being funneled into the "Later" folder. Read More
FOR  PRO  Members
Today's PRO Item
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Seminar: Why 'Always Be Testing' Is Wrong for Your Business
We'll discuss why the "test everything" mentality is wrong and potentially dangerous for your company. We'll share why split-testing, one of the most used conversion-rate optimization tools, is not the be-all, end-all of optimization. We'll also cover when it's appropriate to test and when it's not. Read More
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Advertisement  Join us on August 23 for our free seminar, The #1 Method to Attract Customers: Refer-a-Friend. You'll learn everything you need to know to create a dominating refer-a-friend program. Register now.
 
Survey Says
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What Marketers Can Learn From the 50 Fastest-Growing B2B Companies
By Ayaz Nanji
The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark. Read More
Quick Take
#SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This Week
By Christian Neri
Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" and the latest metrics for Facebook Live videos. Skim to let it all sink in! Read More
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My View
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Why Your Sales Reps Aren't as Efficient as They'd Like to Be
By Robin Nichols
Sales reps are paid to do one thing and do it well: close new business. Unfortunately, they often get saddled down with less-pressing, time-sucking responsibilities. Read More

event calendar

Aug 23
FREE Seminar—The #1 Method to Attract Customers: Refer-a-Friend
Aug 30
FREE Seminar—How to Use Live Video to Drive Qualified Leads
Sep 8
PRO Seminar—Make Your Copy Mobile-Friendly
Sep 9
Virtual Conference—Marketer's Brunch & Learn | 5 online sessions FREE!
Oct 6
MarketingProfs University—Content Marketing Crash Course
Oct 18-21
B2B Marketing Forum—Register by August 31 and save up to $300

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