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The 50 fastest-growing B2B companies are investing in blogs, downloadable content, and live chat, according to a recent report from Drift and Mattermark.

The report was based on data from the Mattermark platform, which analyzes more than 1.5 million companies to identify the fastest-growing firms based on indicators such as employee count and funding.

The researchers manually examined the sales and digital marketing tactics of the top 50 companies to identify best-practices.

The top three fastest-growing B2B companies are Upwork, WeWork, and Slack, the analysis found.

Below, key findings from the report.

Content

  • 80% (40 out of 50) of the fastest-growing B2B companies have a blog or other online publication (or both).
  • 44% of the companies examined offer downloadable content such as e-books and whitepapers.

  • 28% of the fastest-growing B2B companies gate their downloadable content by requiring the filing out of a form; 16% do not gate their content.

Chat

  • 22% (11 out of 50) of the fastest-growing B2B companies include a live chat widget on their website.
  • 8 of the 11 companies using live chat include the widget on their homepage; the other 3 have it appear on their pricing or contact form.

Sales

  • 36% of the companies examined offer free trials or "freemium" versions of their products/services.
  • 40% make their pricing public.
  • 62% of the websites of the fastest-growing B2B companies have primary calls to action (CTAs) directing visitors to their products/services; 38% have primary CTAs directing people to talk to a salesperson.

About the research: The report was based on data from the Mattermark platform, which analyzes more than 1.5 million companies to identify the fastest-growing firms based on indicators such as employee count and funding.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji