MarketingProfs This Week

Saturday, August 26, 2023

📋 Table of Contents

1. How to Deliver (And Improve) the Connected Customer Experience

2. Unleashing the Power of Pillar-Based Marketing

3. Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)

4. The Top 50 Podcasts in the United States

5. Marketing Has a Data Problem, and Here's What Can Fix It

6. Four Steps to Stronger B2B Case Studies

7. How to Be More Customer-Focused

8. Speed It Up: What Makes Customer Support Experiences Good

9. How B2B Marketers Can Leverage Voice of Customer for Business Growth

10. Know a Good Designer? MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Deliver (And Improve) the Connected Customer Experience
article
How to Deliver (And Improve) the Connected Customer Experience
Learn the basics of the connected customer experience and five approaches to delivering omnichannel experiences at every opportunity. »
Unleashing the Power of Pillar-Based Marketing
podcast
Unleashing the Power of Pillar-Based Marketing
Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google. Read more and listen in. »
Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)
article
Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers)
When the world gets chaotic, people turn to what feels safe and familiar. A trustworthy, familiar brand can be the bedrock that keeps your business stable. »
The Top 50 Podcasts in the United States
infographic
The Top 50 Podcasts in the United States
Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research. Check out the infographic. »
Marketing Has a Data Problem, and Here's What Can Fix It
article
Marketing Has a Data Problem, and Here's What Can Fix It
Marketing leaders have plenty of data on their plate, but many aren't yet able to convert it into the insight they require to perform better. Get some tactics from this article. »
Four Steps to Stronger B2B Case Studies
video
Four Steps to Stronger B2B Case Studies
In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more. Tune in! »
How to Be More Customer-Focused
article
How to Be More Customer-Focused
In theory, it's easy to be customer-focused: gather and process customer information, segment, focus on target segments, understand customer perceptions, act on customer information, and know when and how to build customer relationships. So, why is being customer-focused so hard? »
Speed It Up: What Makes Customer Support Experiences Good
research
Speed It Up: What Makes Customer Support Experiences Good
People say the most important aspect of a good customer support experience is that the company respond quickly, according to recent research. Check out the study findings. »
How B2B Marketers Can Leverage Voice of Customer for Business Growth
video
How B2B Marketers Can Leverage Voice of Customer for Business Growth
Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer engine. He also tells some stories of mistakes he's learned from, and he drops some wisdom on customer journey maps. Tune in! »
Know a Good Designer?
MarketingProfs Master Class for PRO Members
Your website makes your company's first impression. If it's not hitting the right notes, visitors won't stick around (sad trombone). As founder of Orbit Media Studios, Andy Crestodina has redesigned over 500 websites. He's discovered the SEO elements—big and small—that influence your audience and your site rankings. And he's sharing them in SEO for (Non-Techie) Marketers. Take notes—and then put your Web designer to work!
Get Andy's SEO secrets
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan
Are you ready for the AI revolution? Join us for our special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers, including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
Did You Miss Us?
Recent MarketingProfs content
How B2B Marketers Can Leverage Voice of Customer for Business Growth | Marketing Smarts Live Show »
15 Billion and Counting: The Surge of AI-Generated Images Online »
Speed It Up: What Makes Customer Support Experiences Good »
The Biggest Workplace Red Flags [Infographic] »
Research: Now Is the Time for Brand Marketing (And Why Data Matters for Brand Marketers) »
Four Steps to Stronger B2B Case Studies | Marketing Smarts Live Show »
News You Can Use
Updates from around the industry
Banzai Announces Launch of Certified Partner Program for B2B Agencies Business Wire
Peloton Announces Peloton for Business, Offering Full-Service Well-Being Solutions for B2B Clients PR Newswire
Plus Company Announces Acquisition of Martech Consulting Firm Munvo GlobeNewswire
Shirofune Integrates With Shopify Martech Cube
inriver Bolsters Global C-Suite to Usher in Next Phase of Product Information Management Innovation and Growth MarTech Series
1WorldSync Acquires PowerReviews, a Leader in Consumer-Generated Ratings and Reviews, to Help Brands and Retailers Fuel Sales Online PR Newswire
Multiview and PRophet Join Forces to Transform PR Capabilities for Associations CMSWire
Acquia Named a Leader in Content Management Systems Report by Independent Research Firm Business Wire
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