📋 Table of Contents

Saturday, August 27, 2022

📋 Table of Contents

1. Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales

2. B2B Marketers, the Customer Journey, and Sales

3. Seven Tips for Writing Content Effectively

4. Four Ways AI Can Win You More Customers

5. B2B Digital Marketing Trends: Top Channels and Tactics for 2022

6. Why Your Customer Experience Metrics Are Lying to You

7. Conferences Are More Than What Happens in the Classroom MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales

Are you unwittingly sabotaging your cold-call sales by being too chatty, or failing to prepare, or reading straight from a one-size-fits-all script? Read this article to find out, and learn what to do instead. »

podcast

B2B Marketers, the Customer Journey, and Sales

In this episode of the Marketing Smarts podcast, author Pam Didner sheds light on the problems marketers face pertaining to the creation and usage of a customer journey. She also gives us her thoughts on how that impacts the organization—especially sales teams. Read more and listen in. »

infographic

Seven Tips for Writing Content Effectively

How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics. Check out the infographic. »

article

Four Ways AI Can Win You More Customers

You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there. »

research

B2B Digital Marketing Trends: Top Channels and Tactics for 2022

The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their company has increased budget for), content marketing (44%), and paid search (32%). Check out the study findings. »

article

Why Your Customer Experience Metrics Are Lying to You

Convincing ourselves that our customer engagement tactics are working may feel great, but it isn't always helpful. That's why you should avoid relying too much on these three metrics. »

Conferences Are More Than What Happens in the Classroom

MarketingProfs B2B Forum

A great conference experience isn't just about the sessions. What leaves a lasting impression—what makes ideas stick—are the moments. Moments that are built on relationships, heart and soul, quirky creativity, and extending inspiration beyond the session room walls. That's why we can't wait for #mpb2b's return to in-person this October in Boston, and that's why we've planned plenty of #mpb2b off-the-clock antics!

Don't miss these #mpb2b moments

Afoot in the Neighborhood

MarketingProfs community goings-on

We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case.

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A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.

Did You Miss Us?

Recent MarketingProfs content

Seven Self-Sabotaging Mistakes in B2B Cold-Calling That Might Be Tanking Your Sales »

B2B Digital Marketing Trends: Top Channels and Tactics for 2022 »

Seven Tips for Writing Content Effectively [Infographic] »

Seven Strategies for Creating Kick-Ass Emails That Stand Out »

How B2B Marketers Can Leverage Voice of Customer for Business Growth: Nate Brown on Marketing Smarts [Podcast] »

How to Make a Company-Story Video That Helps Your Business Shine »

News You Can Use

Updates from around the industry

Hub Group Expands Its Fulfillment Solutions Offering Through the Acquisition of TAGG Logistics Yahoo Finance

WSO2 Launches Private CIAM Cloud to Deliver Best-in-Class CIAM Support for Both B2B and B2C Demands MarTech Series

RevSure Raises $3.5M to Transform B2B Sales Pipeline Readiness Across Marketing and Sales Teams Yahoo Finance

Taktical Digital Announces Acquisition of KonvertLab PR Newswire

Metadata.io Expands With Display Ads and Google Ads Capabilities for B2B Marketers PRWeb

Looka Announces Partnership With Semrush Martechcube

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