How can you write content that resonates with your audiences?

To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.

An infographic (below) covers seven of their recommendations for writing content effectively.

It provides tips on everything from how to craft your overall approach (write directly to one person) to how to make your writing more lively (ban banality).

Check out the infographic:

How to write content effectively Semrush infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji