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MarketingProfs
Aug 6, 2016 Vol. 5, No. 31
In this issue
1. How-To: Seven Segmentation Mistakes That Will Cost Your Business Money
2. #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories
3. Podcast: Get With the Program(matic): Daniel Bornstein of Demand Media
4.  PRO  Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
5. Survey Says: Top-Rated Content Marketing Software Platforms
6. My View: Five Critical Loyalty Program Mistakes You're Probably Making
7. Infographic: The Psychology of Successfully Marketing to Millennials
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How-To
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Seven Segmentation Mistakes That Will Cost Your Business Money
By Anna Kayfitz
Are you getting the most out of segmentation, or are you leaving money on the table? Here are seven common mistakes to avoid. Read More
Podcast
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Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED. Read More
FOR  PRO  Members
Today's PRO Item
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Seminar: Naked Mole Rats, Fluffy Hamsters, and the Universal Algorithm
You'll learn how to stop chasing elusive algorithms and instead focus on the more predictable, reliable needs of humans operating online. You'll come away with the tools to respond to big algorithm changes without relying on guesswork. Read More
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Survey Says
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The Top-Rated Content Marketing Software Platforms
By Ayaz Nanji
Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016 Read More
Quick Take
#SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This Week
By Christian Neri
This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video. Read More
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My View
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Five Critical Loyalty Program Mistakes You're Probably Making
By Zach Goldstein
Done right, customer loyalty programs can be hugely profitable for a business. Done wrong, they can be disastrously costly and counterproductive. Are you committing these five mistakes? Read More

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