Which content marketing platforms do businesses most use and and most like?
The researchers defined "content marketing software" as standalone platforms used by marketing teams to optimize and manage the planning, creation, curation, distribution, monitoring, sharing, tracking, and sourcing of content. Only platforms with 10 or more reviews were included in the analysis.
The products were ranked by customer satisfaction (average user review score) and market presence (market share, vendor size). Each tool was then placed into one of four categories: Leader (above average rating, large scale), High Performer (above average rating, smaller scale); Contender (below average rating, large scale), and Niche (not enough reviews or scale to judge).
None of the content marketing tools examined by G2 ranks as a Leader.
The High Performers are Ceros, Contently, Kapost, Scoop.it, SnapApp, and Uberflip.
Oracle Content Marketing ranks as a Contender; DivvyHQ, Percolate, and Skyword land in the Niche category.
About the research: The report was based on an analysis of 224 reviews of content marketing software tools posted on the G2 Crowd platform before May 27, 2016.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- Do Most B2B Marketers Gate Content?
- A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
- B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response
- Effective Content Types for Each Stage of the Buyer's Journey [Infographic]
- Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]