NEW! Marketing Strategy Master Class launches December 1. Learn more

Which content marketing platforms do businesses most use and and most like?

To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016.

The researchers defined "content marketing software" as standalone platforms used by marketing teams to optimize and manage the planning, creation, curation, distribution, monitoring, sharing, tracking, and sourcing of content. Only platforms with 10 or more reviews were included in the analysis.

The products were ranked by customer satisfaction (average user review score) and market presence (market share, vendor size). Each tool was then placed into one of four categories: Leader (above average rating, large scale), High Performer (above average rating, smaller scale); Contender (below average rating, large scale), and Niche (not enough reviews or scale to judge).

None of the content marketing tools examined by G2 ranks as a Leader.

The High Performers are Ceros, Contently, Kapost, Scoop.it, SnapApp, and Uberflip.

Oracle Content Marketing ranks as a Contender; DivvyHQ, Percolate, and Skyword land in the Niche category.

About the research: The report was based on an analysis of 224 reviews of content marketing software tools posted on the G2 Crowd platform before May 27, 2016.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji