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 This Week's Marketing How-To
Take 10: Dig Up the Good Stuff About Your Competitors Using Google
In just 10 minutes, learn how to use Google to gain intelligence on your competitors and shed light on the competitive landscape. Read more >
 Editors' PRO Pick
How to Grow Your Business (And Career!) with LinkedIn
Learn how to use LinkedIn Profiles, LinkedIn Groups, LinkedIn Answers, and more to grow your LinkedIn network and turn it into solid leads (and sales) for your business. Read more >
This Week's Top Articles

If Webinars Are So Awesome, Why Do So Many Tragically Underperform?
By Ann Handley. Webinars can be an amazingly effective way to reach your prospects and buyers—if you can overcome these three pesky challenges. Get the full story >

Nine Marketing Tips for Black Friday, Small Business Saturday, and Cyber Monday
By Joe Manna. How can a small business get the upper hand on these (now three) monumental shopping days? Get the full story >

Why Amazon Doesn't Understand Social Commerce
By Leigh Duncan Durst. Even before "Pedo-gate," it was clear that Amazon, the pioneering e-commerce giant, had begun to fall behind the social-commerce curve. Get the full story >

Four Questions to Ask Yourself Before Starting a Business
By Stephen Johnson. A lack of planning and preparedness will sink many of ambitions to start a business. These four questions can help structure your thinking before you make some important decisions. Get the full story >

MarketingProfs PRO Seminars

Becoming the Über-Connected Company with Social Media
December 2

A Note to Readers
from Ann Handley
Chief Content Officer

Three Quick Things

It's a short week here in the US—meaning, we have a couple of days off (Happy Thanksgiving!). But if your job is like mine, it feels more like a week's worth of work is crammed into three days. All that to say, I promise I'll make this quick...


A few things to share this week:

1. Got content? Every business might be a publisher these days, but you have to be producing the right kind of content to drive the growth of your business. Are you?

Learn how by joining me and a whole host of content experts who'll be teaching MarketingProfs University's Content Marketing Crash Course. Learn the do's and don'ts and ins and outs of content marketing.

The course starts next week, but if that's bad timing, you can also access any session on demand. You can also save $200 with promo code LEARN (or up to 50% if you are a PRO member and use your PRO credentials and LEARN!)

2. With Thanksgiving this week, you know what that means, right...? Black Friday—and the Holiday Season—is soon here! So how can a small business get the upper hand on the monumental shopping days ahead? Don't miss these 9 solid marketing tips.

3. What happens when good webinars go bad? And how can you fix them? Here's my advice.

And that's it... quick, as I promised.

See you next week!

PS: YOU'RE INVITED! Next Tuesday, November 30, is the release date of the new book I co-authored (with C.C. Chapman), Content Rules! Come to our online launch party on Facebook on Tuesday, at 9 PT/12 ET! Free prizes! Smart chat about content! And (we hope!) a little fun!

Upcoming Events

SocialTech 2010 On Demand
available online until January 2011

Digital Marketing World
Online, first Wednesday of each month

Digital Marketing Forum 2011
February 2-4, 2011

MarketingProfs University: Content Rules! How to Create the Right Kind of Content
12/3/2010 with Ann Handley

MarketingProfs Makeover: Optimizing Content for SEO
12/9/2010 with Heather Lloyd-Martin

How to be a Social Media Strategist, Not the Social Help Desk
1/27/2011 with Jeremiah Owyang

Recent Job Postings

Marketing Manager
First Coverage

Marketing Associate
Community Energy Inc

Digital Marketing Manager - Legal Software
Two Step Software

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