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Becoming the Über-Connected Company with Social Media

Sandy Carter
Kathy Bushman
Thu., Dec. 2, 2010, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

Twitter, Facebook, LinkedIn, and more: social media dramatically affect the way people interact with each other—and how they interact with companies like yours. By now, you've heard lots of "gurus" talk about how companies can reach their target audiences directly through these new media. But, have you considered how you can become an über-connected company by leveraging social media in your ecosystem? After this seminar, you will.

Join Sandy Carter, VP Software Business Partners and Midmarket at IBM Software Group, as she addresses the hows and whys, the cans and can'ts, and the dos and don'ts of using social media to reach ecosystem partners. Plus, learn how to leverage your partners as part of your overall social marketing program.


Sandy Carter is responsible for worldwide cross-company sales and marketing for the business partner channel for IBM Software Group. Recently, CRN named her as one of the top 100 women in channels. Prior to her current position, Sandy was VP, SOA, BPM and WebSphere Strategy, Channels and Marketing. Under her leadership, IBM's service oriented architecture (SOA) marketing efforts resulted in 70 percent market share for SOA. Fast Company named Sandy one of the most influential women in technology. She is also the best-selling author of two books, "The New Language of Business: SOA & Web 2.0", which won the Platinum MarCom Award in 2008, and "The New Language of Marketing 2.0: Social Media", which won the Silver MarketingSherpa award in 2009. She is an avid social media evangelist leading an award winning marketing team to over 24 awards, and is one of the top Bloggers and Twitter-ers in IBM. Sandy received a MarCom award for her blogger and Twitter communities.

Who Should Attend?

Anyone who wants to learn about implementing social media within your ecosystem and leverage your partners as part of your total social marketing efforts.

What Will You Learn?

  • How to leverage social media to orchestrate your message with the broadest reach in your ecosystem
  • How to evaluate and leverage results of your social media marketing
  • How companies are maximizing social media results with ecosystem partners and others

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