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 This Week's Marketing How-To
Take 10: Using LinkedIn Company Pages for Networking and Prospecting
In just 10 minutes, learn how to use LinkedIn's Companies feature to showcase your products and services, generate warm prospects, and build relationships with new contacts. Read more >
 Editors' PRO Pick
Improve Your Facebook Results
Discover how 21 companies are using Facebook's tools, ads, applications, and Fan Pages to achieve extraordinary results. Read more >
This Week's Top Articles

10 Ways to Entice Your Whole Company (Not Just Marketing) to Blog
By Ann Handley. It's a lot easier to maintain a robust, active blog when you have many contributors—not just one person responsible for writing compelling content, day in and day out. Get the full story >

Ten Steps You Can Take to Create Compelling Testimonials
By Barbara Bix. Testimonials help accelerate sales. That's because the perspectives of peers is among the information sources that prospective customers value most. Get the full story >

Why and How You Should Be Using Triggered Email, Part 2
By Karen Talavera. Here are the first two of four types of triggered-email campaigns that no email-marketing program should be without. Get the full story >

Customer Experience Leadership Survival Guide, Part 1
By Jeanne Bliss. Want a real-world approach for how to integrate customer experience into your operation—in a way that will make it stick and change how you work? Look no further. Get the full story >

MarketingProfs PRO Seminars

Becoming the Über-Connected Company with Social Media
December 2

A Note to Readers
from Ann Handley
Chief Content Officer

A Special Message From Ann

Usually I use the privilege of this space to tell you about a new MarketingProfs product, or to talk about trends I'm excited about. But this week I wanted to share a personal message. Today—Tuesday, November 30—is the official release date of my first book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley).


Penned with my friend C.C. Chapman, Content Rules demystifies the notion of businesses as publishers, and gives you actionable ideas for making the most of the tremendous opportunity we all have: To speak directly in human, engaging terms with a broad number of people you want to do business with, with the goal of furthering your relationships with them and creating momentum for your business.

In the history of business, have you ever had an opportunity to do that? To engage directly? To converse with a unique and honest voice? To tell your story yourself rather than waiting for the press to notice your specialness? In a word, No. Which is why I call it an opportunity, and which is why you need to think deeply about how your content can really rock. (And it can!)

I play a marketer on the Internet, but I'm also a long-time business editor and writer who has been developing content that audiences dig for all of her career. And the ideas in this book are special to me.

No matter what size your business, I hope you'll buy a copy of Content Rules. It's in a few select stores (my cousin found it in her local Barnes & Noble this past weekend!), and Amazon is now shipping it. You can also get it from Borders or a number of other online retailers. Of course, if you sign up for MarketingProfs University's Content Crash Course, you'll also get a copy—FREE! And if you are looking to get your arms around this whole idea of content, that's your best bet.

PS: Oh—and please come to the virtual book release party on Facebook! You could win a free copy along with other fun prizes!

Upcoming Events

SocialTech 2010 On Demand
available online until January 2011

Digital Marketing World
Online, a new topic-focused show each month

Digital Marketing Forum 2011
February 2-4, 2011

MarketingProfs University: Content Rules! How to Create the Right Kind of Content
12/3/2010 with Ann Handley

MarketingProfs Makeover: Optimizing Content for SEO
12/9/2010 with Heather Lloyd-Martin

Fireside Chat: Hot Tips about Digital Marketing from DMF
12/16/2010 with Ann Handley

How to be a Social Media Strategist, Not the Social Help Desk
1/27/2011 with Jeremiah Owyang

Recent Job Postings

Academic Director, Marketing
University of Maryland University College

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