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 This Week's Marketing How-To
Your Three-Step Plan for Continual Email-List Growth and Engagement (Part 2 of 3)
By Karen Talavera. Here are four customer email-address acquisition tactics you should put in place to immediately grow your customer email list and, with it, your customer relationships. Get the full story >
 Editors' Pro Pick
Convert Clicks Into Cash
Get an inside look at how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages to boost sales from website traffic. Read more >
This Week's Top Articles

Achieve (Compelling) Visual Coherence: Build a Brand Identity Toolkit That's Flexible, Durable, Shareable—and Yours
By Roger Sametz. Creating your visual brand mosaic requires a toolkit different from the one you might previously have used. Get the full story >

Brand Language: A 2020 Vision
By Mark Thomson, Alton Wright. Here are some language trends to be looking and listening for in the decade ahead. Get the full story >

Tap the Power of Customer Feedback
By Carolyn Hall. Silos are so 2009. In 2010, there is no excuse for keeping your marketing insight languishing in a silo, away from your core business processes. Get the full story >

Recession-Proof Marketing: From Cutting to Growing Your Budget in a Down Economy
By Paul Stein. If you're not making money, you're losing money—and that's never good for business. That's why ROI is everything. Get the full story >

MarketingProfs Online Seminars

Tales from Twitterville: How Small Shops and Global Giants are Putting Twitter to Work
April 8

A Note to Readers
from Ann Handley
Chief Content Officer

Our New Conversion Case Collection: Be the First on the Block to Get It!

Don't you like to be the first one to get something cool? I do.

Well, I often do. (I wasn't one of those people lining up for an iPad this past weekend, for example. It's not that I don't want one—because I do—but here in Boston it was too warm and sunny for me to even think of being anywhere but the beach.)


But, anyway, you don't have to queue up to be the first to grab a copy of our brand-spankin' new Website Conversion Success Stories. All you have to do, in fact, is go here to get an advance look at our latest case study collection, which we aren't officially releasing until Friday.

Inside are the ins and outs of how 11 companies—including Jelly Belly Candy, Kinaxis, Kodak, and Spirit Mountain Casino—boosted sales by transforming (or sometimes just tweaking) their landing pages.

We'll show you how you can steal their ideas and get some tips to improve your own site to boost sales.

Download Website Conversion Success Stories today, and get started converting your visitors to cash.

Bonus: If you are all about conversion these days, check out the totally free seminar High-Performance Landing Pages that Boost Your Bottom Line.

How "free" is "free"? "Free" as in "no strings attached." And "no registration required." "Free" as in "take it down and pass it around." This seminar is consistently rated one of the top MarketingProfs seminars in recent history. So don't miss it, okay?

Upcoming Events

MarketingProfs Business-to-Business Forum 2010
May 3-5, 2010

SocialTech 2010
October 26, 2010

7 Steps to Take Your Brand Social ... and Still Be in Control
April 22 with Tamsen McMahon

New YouTube Features That Will Make You Stand Out from the Crowd
June 10 with Michael Miller

Recent Job Postings

Sr. Director, Customer Experience Voice of the Cus
Travelers Insurance

Marketing Strategy Manager – Strategy, Investment

Find and Post Jobs >

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