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This Week's Marketing How-To

Three Reasons Why Print Collateral Remains Relevant

By Elaine Fogel. Why focus on print collateral at all? Here's a close look at three reasons why print is still viable. Get the full story >

What Works in Marketing!

How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage Customers

Company: Intuit, Inc.
Location: Mountain View, CA
Industry: Software (Accounting), B2B
Get the full story >
This Week's Top Articles

Something for Nothing: The New Age of Marketing and Advertising?
By Tim Brunelle. What's of greater value: the idea itself, the selling of the idea, or the production of the idea? Get the full story >

Top 10 for Online Marketing Success in 2009
By Aaron Kahlow. Do you know what will ensure your Web site's success in 2009? Get the full story >

Stand Out for the Right Reasons: Nine Memorable Conference Presenter Mistakes
By Gary Cohen. When we are given the opportunity to stand out from our competitors, we must be memorable! Get the full story >

If Marketing Is About ROI, Email Fits the Bill
By Neil Anuskiewicz. Instead of cutting your marketing budget across the board, first move some resources to activities that yield a higher ROI. Get the full story >

MarketingProfs Online Seminars

Search Engine Optimizing Your Website, Soup to Nuts
January 15

A Note to Readers
from Ann Handley
Chief Content Officer

Introducing 'SmartTools'

Hello, discerning readers. I'm out of the office this week, so I'm turning over the weekly Note to Readers to MP Editorial Director Val Frazee.

Hello members! If there is such a thing, I'm amiably hijacking this space to tell you about SmartTools, a brand-new line of Premium Products designed to help you take action.


This week, we release the first in this series of hands-on, tactical resources with SmartTools: Blog Marketing, which will help you upgrade your blog marketing program.

This is a new benefit to Premium Membership. To help you build and maintain a high-impact blog program, our experts have assembled a new collection of eight easy-to-use, customizable templates that help you manage the rapid planning, implementation and evaluation of an effective blog program. With SmartTools: Blog Marketing you can quickly and easily:

Define blog objectives and profile your blog's target audience
Set-up your blog budget and analyze the financial benefits
Create your blog policy and comment policy for employees
Build awareness of your blog and position it as an online authority
Evaluate your blog's impact through a blog report card ... and more!

As a Premium Member, you can download SmartTools: Blog Marketing at any time from the MarketingProfs Store. We hope it's helpful to you!
And by the way, if you aren't a Premium Member, now is a great time to join. Our January sale started last Friday, so you can get 30 percent off here. Sign up now - this offer ends Friday, January 16.

Thanks for stopping by!


P.S. This is just the first in a new line of practical, action-oriented SmartTools for MarketingProfs Premium Members. The next release will be SmartTools: Fast Marketing Plan for Tough Times. Have a request for a future SmartTool? Send me your ideas

P.P.S. Are you on Twitter? Follow MarketingProfs there!

Upcoming Events

Digital Marketing World Spring 2009 -
Free Virtual Conference

April 1, 2009

Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off Tactics
January 22 with Greg Verdino

Bam! A Recipe to Add Social Media to your Marketing Mix
February 5 with Sandy Carter

Recent Job Postings

Numerous Openings - American Family Insurance
American Family Insurance

Marketing manager
Mortgage Success Source

Find and Post Jobs >

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