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This Week's Marketing How-To
Secrets of Viral Video: Three Keys to Launching a Campaign That Resonates
By Kimberly Smith. These days, it takes more than a dancing baby to attract eyeballs and gather viral momentum. Get the full story >
Case Study: What Works!
How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Sales

Get the full story >
This Week's Top Articles

Anatomy of a Novel-Sized Landing Page (Part 1)
By Kim MacPherson. A good landing page should tell a story. Get the full story >

How to Become 'Their Brand': Engaging Today's Fickle Customers
By Manila Austin. Marketers know that consumers think, feel, and react in ways different from June Cleaver some 50 years ago. So why aren't they fully embracing the new consumer? Get the full story >

Email Optimization: How Simple Changes Increase Open Rates, Clickthrough, Response, and Average Order Size
By Debra Ellis. Email marketing is likely your most effective tool. It is also the most abused one. Get the full story >

Advice to Out-of-Workers: Read This Before You 'Network' With Me
By Lori Feldman. Before you ask me to go to work for you, go to work for yourself. Get the full story >

MarketingProfs Online Seminars

How to Craft a Winning Business Case for Your Marketing Initiative
April 16

A Note to Readers
from Ann Handley
Chief Content Officer

SmartTools, Webinars and Sandy Feet in Texas

Have you checked out our growing line of SmartTools yet? SmartTools is our brand-new series of online interactive templates created for specific marketing tasks. SmartTools: Blog Marketing debuted a few weeks ago. And just last Friday, we welcomed another bouncing baby, SmartTools: Fast Marketing Plan.


Also, keep your eyes peeled for a special seminar next week by me and my esteemed colleague, Shelley Ryan. On April 23, Shelley and I pair up to divulge all the secrets of our successful online seminar program in Behind the Online Curtain: Secrets for Building a Successful Webinar Program.

We'll dish it all: from hiring speakers to keeping the technical demons at bay. Don't miss it!

Of course, all work and no play makes for a cranky management team here at the MarketingProfs international world headquarters. So Shelley is heading up a MarketingProfs team at Texas SandFest, a beachside festival in the Texas gulf coast, at which we are also a prime sponsor of master sculptor Sandy Feet (aka Lucinda Wierenga, author of Sandcastles Made Simple: Step-by-Step Instructions, Tips, and Tricks for Building Sensational Sand Creations.) Follow Shelley on Twitter for beach-side updates and a surprise amateur sand project from the MarketingProfs Sculptors. (Or, if you are near Corpus Christi, stop by and say hello! Wish I could be there!)

Upcoming Events

MarketingProfs Business-to-Business Forum 2009
June 8-9, 2009

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

Behind the Online Curtain: Secrets for Building a Successful Webinar Program
April 23 with Ann Handley

Customer Experience Intensive: What It Means for Your Brand
April 30 with Leigh Duncan-Durst

Recent Job Postings

Ideation Specialist, Job ID6394
American Family Insurance

Market Strategy Consultant, Job ID 6391
American Family Insurance

Direct Mail Marketing Specialist, Job ID 6378
American Family Insurance

Market Intelligence Administrator
American Family Insurance

Direct Response Customer Acquisition Guru

Find and Post Jobs >

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