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This Week's Marketing How-To
Endurance Training: Five Brand-Building Exercises
By Kimberly Smith. Position yourself for the inevitable upturn by devoting some energy now into pumping up your brand. Get the full story >
Case Study: What Works!
How a Company's Word-of-Mouth Strategies and Customer Focus Helped Grow Its User Base 150%

Get the full story >
This Week's Top Articles

Five Reasons to Change Your Registration Page (and Boost Conversions)
By Amy Gesenhues. Want to improve your online conversion rates? Reconsider your registration page. Get the full story >

Should You Launch a Brand Community?
By Nancy Strauss. An online community can bring innumerable benefits to a brand, but launching one is a project that should be considered carefully. Get the full story >

Win/Loss Analysis (Part 1)A Process for Taking Revenue Up a Notch
By Laura Patterson. When done properly, win/loss analysis provides clarity and insights into customers' perceptions, experiences, and expectations. Get the full story >

Did My Video Ad Work? How to Use Simple Tools to Measure the Effectiveness of Online Video Ads
By Diaz Nesamoney. Do your video ads work to turn viewers into buyers and passionate brand advocates? Here's how to tell. Get the full story >

MarketingProfs Online Seminars

Extreme PowerPoint Makeover: Transform Your Data-Driven Presentation Beyond Bullet Points
April 9

A Note to Readers
from Ann Handley
Chief Content Officer

Real Thing, Virtual World

Over the weekend, I was describing MP's Digital Marketing World to my friend Dave. "It was amazing! The energy was incredible!" I gushed.


Dave looked at me like I was a little crazy, like I was again having trouble distinguishing the virtual world from the real world and he might need to launch an intervention. "Wait a minute," he said, incredulously. "Wasn't it online? How could sense 'energy' at an online event?"

Well, if Dave were one of the thousands who stopped by last week, he wouldn't have to ask that question. Yes, the event was online. And yes, it was virtual. But still: the scene at Digital Marketing World was, by all counts, hopping. The show floor was busy. The chatter in the networking lounge was crazy. And if this was an actual event, the sessions themselves would have been Standing Room Only. In other words, the energy was palpable.

When I thought about it later, I could understand Dave's disbelief. Who would expect a virtual show to crackle quite like it did? So let me express my sincere thanks to each and every one of you who attended Digital Marketing World for your part in making the day such a success.

And let me remind you that if you liked the virtual shin-dig we threw, we're even better in person specifically, we hope to see you in Boston this June. (BTW: If you missed last week's virtual event, don't worry: You can still catch the sessions On Demand for the next 90 days.)

p.s. Have you checked out SmartTools, the newest MarketingProfs Premium member benefit? SmartTools Blog Marketing was released a week or so ago, and SmartTools: Fast Marketing Plan debuts this week. Here's a succinct introductory video that describes exactly what SmartTools is, and how it can help you work more efficiently. SmartTools could easily be just the thing you've been looking for to make yourself look good with your boss. So check it out -- and let us know what you think!

Upcoming Events

MarketingProfs Business-to-Business Forum 2009
June 8-9, 2009

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

How to Craft a Winning Business Case for Your Marketing Initiative
April 16 with Pat LaPointe

Customer Experience Intensive: What It Means for Your Brand
April 30 with Leigh Duncan-Durst

Recent Job Postings

Direct Response Customer Acquisition Guru

University of Maryland University College

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