This issue's marketing dilemma does double duty by addressing two aspects of SWOT: How political hotbeds can be both an internal Weakness and an external Opportunity.

Feel free to provide your best advice to this dilemma (below) or submit a dilemma you face. Our SWOT Team is continuing to grow and provide excellent marketing advice.

A heartfelt thanks goes to all of you loyal readers. In case you missed our first column, joining the MarketingProfs SWOT team is easy, so check it out.

Next week, you can read what your peers said about last week's dilemma—the “necessary evil” of telemarketing—and help your peers solve a new marketing problem.

This Issue's Dilemma

SWOT Category: External Opportunity and Internal Weakness

How Do You Sift Through Politics Enough to Get the Job Done?

We have published our e-newsletter for 14 months, and by all account, it is successful. Our sales team is happy with the leads it generates, product development stays informed with the “electronic focus group” capabilities, and MARCOM likes to embed surveys to take our customers' pulse (external opportunity).

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Hank Stroll ( is publisher at InternetVIZ, a custom publisher of 24 B2B e-newsletters reaching 490,000 business executives.

Tamara is a writer at InternetVIZ and is available for freelance work.