How to Make Your Web Site a Lead-Generation Machine

Sure your Web site looks great, but are you turning enough Web visitors into leads that your sales force can target? Your answer can be the difference between a site that is a moneymaker and one that is nothing more than a glorified brochure.

Your Web site can offer your company many opportunities to generate leads and cultivate new business. But, to be successful, you should follow the "TCM" approach:

T = Target: Attract targeted prospects to your Web site that are seeking your products and services.

C = Convert: Convert anonymous visitors into named leads that can feed your business development process.

M = Measure: Measure the results of your online marketing efforts to enhance the effectiveness of future TCM campaigns.

Drive targeted visitors

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Pro members: Interested in hearing more wisdom from Bob? Be sure to check out this online seminar presented by Bob, How to Make Your B-to-B Website a Lead Generation Machine.