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Seven Lessons From a Blogging Year

by Ann Handley  |  
January 2, 2007

Last January 19, MarketingProfs Publisher Allen Weiss sent me an email from his office in LA.

"Hi Ann," Allen wrote. "Just want to confirm your interest in the blog concept? If so, I'll buy the software, license, etc. and start the installation process. Should be done within 7 days with a basic layout and then we need to start the customization of the look. Just give me the go ahead."

I wrote back from Boston within a few minutes, "Are you kidding...??? YES!"

So began the MarketingProfs blog, the MarketingProfs Daily Fix.

The truth is, it took longer than seven days to get it to lift off. Launching as we did on March 29, 2006, it actually took over two months to roll it to the ramp. So after a year in the blogosphere, from conception to now, here's what I've learned:

1. Blogging is a high...

With a little sweat and elbow grease and a cadre of fabulous thinkers as contributors, the Daily Fix has enjoyed great success. Our initial expectation to have 20 or so contributing writers quickly changed... and the number mushroomed to almost 60. We are No. 6 in the list of the Top 25 Marketing Blogs. Our weekly newsletter is mailed every Thursday to 8,500 readers. And our ranking in Technorati has climbed to 3,592, with links from close to 600 blogs.

2. ...except when it's a downer

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Ann Handley is chief content officer of MarketingProfs, author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content, and co-author of the best-selling book on content marketing, Content Rules. Ann co-founded, one of the first sources of interactive marketing news and commentary.

Twitter: @MarketingProfs and @AnnHandley.

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