Six Free Tools for Online Reputation Management

Originally published on October 14, 2008 

Online reputation management consists of tracking your brand and reacting when necessary.

Though sometimes tedious, brand monitoring can save you from a potential disaster when someone cites your name in an article that misrepresents you. Aside from protection, it can help you proactively join conversations around your topic area, helping to get your brand name out there.

It's almost 2009... and if you aren't active online you are missing valuable opportunities to advertise your value to the world—through articles, blog entries, social-network profiles, comments, videos and more.

As both a content producer and consumer, your name is being spread throughout each of these circuits by people you might not even know. In fact, research firm IDC finds that there is more content being created about you than you create yourself.

Part of your brand is in the hands of others, so it's critical that you monitor it before a flame becomes a forest fire.

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Dan Schawbel publishes Personal Branding Magazine (www.personalbrandingmag.com) and blogs at the Personal Branding Blog (www.personalbrandingblog.wordpress.com). His upcoming book is called Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, Spring 2009). Reach him at dan.schawbel@gmail.com.