Half of American professionals say a strong personal brand mattered more than a strong resume in 2025.

That's according to a survey conducted on behalf of Aurora University of 1,000 professionals in the United States.

An infographic (below) looks at key findings from the research.

It covers how professionals are building their personal brands, why they decide to reposition their personal brands, and why they sometimes hold back on promoting themselves.

Check out the infographic:

 

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How US Professionals Are Building Their Personal Brands [Infographic]

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji