Let's be honest. There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.

The first strategy, for starters, is not to take things too seriously. I know that there can be significant consequences as a result of the things we do or don't do, but in the scope of things that really matter... those consequences are incidental.

Have you heard the expression "Don't sweat the small stuff, and it's all small stuff," from the book of the same name? When you put the everyday occurrences of life into perspective, most of them don't really matter all that much.

It's more important than ever in tough times to keep everything in its proper perspective. "Things" don't matter all that much. It's nice to have toys and gadgets, but toys can be replaced and we can still enjoy life without every latest gadget.

Yes, it's important to make a good impression, but people aren't attracted to you because of the suit you wear or the toys you have. It's who you are as a person that causes people to be attracted to you, choose to do business with you, and decide to follow you.

Don't get me wrong: Toys, gadgets, and suits are nice to have. My point is simply that if you have to forgo some of them in tough times, it won't have much bearing on your success. Don't take things so seriously. Instead, during tough times, be the best "you" that you can be.

A good place to start is by working on your attitude. How do you work on attitude? Extraordinary times call for extraordinary measures. Cut out the negative messages. Stop watching TV news. Stop reading the newspaper. Trust me. In this day and age, you can't help but hear about the really important things. There's no need to seek them out (along with all the negative news and stories).

Avoid negative people. What you focus on determines your reality. If you hang around with people who see everything in a negative light, you will see everything in a negative light. It will become your reality. You can see where I'm headed with this.

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ABOUT THE AUTHOR

Michael Beck is "Head Zookeeper" at www.ClientMonkey.com, a website dedicated to getting more clients, making more money, and having more fun!