So you've heard that Twitter is a great tool for connecting with customers in ways that haven't been previously possible. But you still don't get it, right?
As Steven Berlin Johnson wrote in his Time Magazine cover story on Twitter in June, "The one thing you can say for certain about Twitter is that it makes a terrible first impression." The service allows you to send 140-character updates to your "followers," he writes, "and you think, Why does the world need this, exactly?"
Not only doesn't it make obvious sense, but it's also marked by protocols and terms that can be perplexing to anyone new to Twitter. With a hat tip to Forrester's Jeremiah Owyang for inspiration, below is a comprehensive field guide to Twitter for business.
1. What is Twitter?
Twitter is a free social-messaging tool for staying connected in real-time. It is sometimes called a "micro-blogging service" that enables its users to send and read other users' short (140-character) updates, known as tweets.
2. I don't get it... What's the value?