Despite popular belief, the Internet is not the father of "viral marketing."
In fact, nothing could be farther from the truth.
Viral marketing, which is just a fancier name for word-of-mouth marketing, has been around for as long as people could communicate. The only contribution made by the Internet - as well as the printing press, the telephone, the ratio and the television - is that once the word is out, it can get around faster than ever before.
But getting the word out in the first place is something the majority of businesses - even many that claim to be viral marketing masters - simply don't know how to do. Others don't recognize its benefits, or feel that their product doesn't lend itself to a viral marketing campaign.
Whatever the case may be, one fact remains: Viral marketing campaigns have a greater return on investment than virtually any other promotion strategy - if you do it right.
WHAT IS VIRAL MARKETING?