There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's problem and expert solution.

Problem: How Much Is Too Much?

You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing it?

Expert: Lois Brayfield, President, J. Schmid and Associates

Lois has created and produced successful programs for a variety of consumer, business-to-business, and retail clients in the catalog and direct marketing industries. She is an author and speaker, and you can idea-share with her at the MarketingProfs Business-to-Business Forum 2010, May 4-5, 2010.

Solution

Good news! If you are doing branding right, "you can never overdo it," says Lois.

That's great to hear. But how do you get it right?

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ABOUT THE AUTHOR

Claire Coyne is a writer and editor for MarketingProfs. Reach her via clairec@marketingprofs.com.