Problem Solved: How Much B2B Branding Is Too Much?
There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's problem and expert solution.
Problem: How Much Is Too Much?
You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing it?
Expert: Lois Brayfield, President, J. Schmid and Associates
Lois has created and produced successful programs for a variety of consumer, business-to-business, and retail clients in the catalog and direct marketing industries. She is an author and speaker, and you can idea-share with her at the MarketingProfs Business-to-Business Forum 2010, May 4-5, 2010.
Solution
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Claire Coyne is a writer and editor for MarketingProfs. Reach her via clairec@marketingprofs.com.
Comments
Lois,I would very much agree to the last point and find it helping more than any other thing. Afterall it is the people who are our clients and people's psychology is affected by the acts which make their job easier.
I find this useful, but I don't feel that Lois has concentrated enough on B2B to warrant the subject line.