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Five Simple Link-Building Tips

by Oliver Feakins  |  
February 9, 2010

As the online marketplace continues to warm up to the idea of search-engine optimization (SEO), link-building has taken center stage, as it tends to be the most time-consuming and crucial part of any Internet marketing strategy.

Link-building services are the most commonly outsourced aspect of SEO. The process involves finding qualified and thematically relevant one-way linking partners who will link back to your website.

At first glance, that sounds easy, and there are hundreds of automated products that claim to add thousands of back links overnight. The truth is, there are no shortcuts in cultivating authoritative back links for a site.

Link-building companies spend many hours link-building by hand to get the best results. Spammy, automated products seldom cultivate valuable links and tend to do more harm than good. Here are five tips to help you get started.

1. Know what keywords you're targeting

Link-building strategies are an extension of your current SEO practice. You'll want to reference the list of keywords you have selected to optimize your site. Make sure that the anchor text of the link lists the keyword you are targeting.

For example, if you're targeting the keyword "baby names," you'll want to place that keyword in the anchor text of the link. I've seen many companies go after links by using their company name. Although that does increase link popularity, it fails to pass popularity for a specific keyword and so can be viewed as a failed attempt.

2. Develop a link-building strategy

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Oliver Feakins is the owner of WebTalent (, a full-service SEO company that offers Internet-marketing services nationwide.

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  • by @Etela Tue Feb 9, 2010 via web

    I couldn't agree with you more on #5. If that no-follow link will put you in front of the right audience or bring you targeted traffic why would you not want it??

    Besides, no-follow is controlled by on other than Google and other SEs; which means they can always change how they treat it!! We even go as far as participating in places where we don't even get a no-follow link. If our client is getting their name out to a relevant community it is worth it. And Google started experimenting with using content in reviews from sources where someone is mentioned... hmmm...

    Yes, I want my clients to be in all the places that make sense for them to be in.. follow or no-follow ; link or no link.

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