Brand Language: A 2020 Vision

by Mark Thomson, Alton Wright

Published on April 6, 2010

Tags: Branding, Creativity, Forecasts, Social Media, Writing

One has only to scan news reports from the beginning and the end of the past decade to see how much our language has changed in the interim.

The usual suspects—technology, consumer culture, politics,—were joined by new agents of lexical change: think terrorism, economic instability, and social networking.

Now, at the beginning of a new decade, it's a good time to consider which incipient trends might play out over the coming years.

The cultural distance between 2000 and 2010 proves the futility of trying to predict too precisely but also shows how the roots of change are there for those who look closely.

Here are some language trends to be looking and listening for in the decade ahead.

Speaking Scarcity: Words and Water

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Mark Thomson is a principal at Thomson\\Wright Branding Specialties (www.ThomsonWrightBranding.com). He can be reached at mark@thomsonwrightbranding.com.Alton Wright is a principal at Thomson\\Wright Branding Specialties (www.ThomsonWrightBranding.com). He can be reached at alton@thomsonwrightbranding.com.

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