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13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wow

by Dean Rieck  |  
April 13, 2010

If you're a business using Facebook, you've probably set up a fan page. Fan pages are specifically designed for businesses and brands that want to connect to customers and prospects on a large scale.

A fan page lets you grow as big as you want, send updates to an unlimited number of fans, and keep the focus on the organization without revealing the administrator behind the scenes.

But once you have your page set up, how do you maximize your fan base and get the most out of your page?

Some social-media gurus think that "old-school" marketing techniques have gone the way of the dinosaur and won't work on Facebook or other similar platforms. I disagree.

Yes, you have to nix the hardball language and deal with people on a more personal level, but common marketing methods can still give you an edge in social media, especially on Facebook. After all, good marketing isn't medium-specific. It's about clear, direct communication.

So let's look at how you can use some proven marketing techniques to take your page from wimpy to wow and start attracting more fans, encouraging more interaction, and getting more benefit from your Facebook fan page.

1. Advertise your page

Forget the "Build it and they will come" mantra. If you want people to know your Facebook fan page exists, you have to tell them.

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Dean Rieck is a direct-marketing copywriter and consultant (, and publishes the popular Direct Creative Blog ( and Pro Copy Tips (

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  • by Scott McElman Tue Apr 13, 2010 via web

    Great article Dean! I like how you adapt the "old school" marketing techniques to "new world" social media marketing. Your theme seems to be around why throw away the tried and true tactics simply when the medium changes. I must say, I even had a few "lightbulb" moments reading it.... thanks!

  • by Debbie Teter Tue Apr 13, 2010 via web

    Great Article, is not a "Field of Dream", just because it is built does not mean they will come. Especially the part about knowing your audience. The American Humane Association does a great job with knowing their audience, and getting them engaged. Every time I see a post it is followed by an excess of comments,

    Also, the principles of marketing do not change just because the method of delivery has.


  • by Howie at Sky Pulse Media Tue Apr 13, 2010 via web

    Facebook has a fan page problem. Specifically it takes effort for a Facebook user to go directly to fan pages. They really need to bookmark your fan page. The reason is people will come to the page for great content, offers etc. But once someone has 200 friends and say 50+ pages they are fans of their live feed makes getting your posts a crap shoot. When I log into Facebook (250 friends, 150 fan pages) I always have over 300 updates I have not read. So unless something is in the first 25 on my login page it doesn't get seen. So Facebook should put a button on the home page enabling people to go directly to Fan Pages. I see too many pages with 1,000's of followers yet so little engagement. I think its not because people don't care, as much as they aren't seeing the content that is being posted.

  • by Briana Ford Wed Apr 14, 2010 via web

    Thank you! It's so easy yet so many companies overlook it and complain about not engaging their market. These are simple things that actually retain visitors.

  • by Don Don Thu Apr 15, 2010 via web

    Sort of OT, I'm wondering if there's a way to to get fan page primary admin privilege back from a guy who's leaving the company.

  • by Jason Fri Apr 16, 2010 via web

    Yep - make sure they make you an admin as well before they leave, then you can remove that person as an admin afterwards

  • by Rhonda Hurwitz Sat May 15, 2010 via web

    I liked the tips here...always like to see what apps people like and get ideas for making fan pages more robust

  • by Ajit Kumar Sun Aug 1, 2010 via web

    The article is very informative but I could not make out the way to :
    1. Put a Fan link on my page
    2. Landing page for the persons who seek my help in recovering from chronic ailments-without drugs.
    Please advise

  • by FTC Taylor Mon Aug 30, 2010 via web

    Really great advice, I plan on implementing some of these ideas right away., The Holistic approach to beauty.

  • by Sylwia Thu Feb 3, 2011 via web

    Great! Will do it, promise.

  • by DeVaughn Mon Jul 28, 2014 via web

    These tips are still relevant today except for one.
    FB has limited your fan page reach

  • by Neil Mahoney Wed Mar 25, 2015 via web

    I agree that many of the old-school techniques are still valid -- in fact a few are still essential. That's why "15 Commandments for a truly aligned Marketing-Sales Process" are important for all Social Media pros.

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