As more organizations begin to adopt mobile phones, many are looking for new ways to leverage mobile technology to improve the efficiency of marketing and customer-relationship-management communications.
It is important for organizations to understand the logical progression of leveraging short-message service (SMS) technology in enterprise environments and avoid the common misunderstandings in approaching the technology.
Working with organizations that specialize in developing managed SMS campaigns can streamline many of the steps involved in getting off the ground.
Below are some common questions and concerns companies have when considering SMS—and some simple answers to help them jump over the hurdles.
Short Codes vs. Long Codes
When approaching SMS-based messaging campaigns, it is important to start with the basics, such as differentiating between short and long codes.