As more organizations begin to adopt mobile phones, many are looking for new ways to leverage mobile technology to improve the efficiency of marketing and customer-relationship-management communications.
It is important for organizations to understand the logical progression of leveraging short-message service (SMS) technology in enterprise environments and avoid the common misunderstandings in approaching the technology.
Working with organizations that specialize in developing managed SMS campaigns can streamline many of the steps involved in getting off the ground.
Below are some common questions and concerns companies have when considering SMS—and some simple answers to help them jump over the hurdles.
Short Codes vs. Long Codes
When approaching SMS-based messaging campaigns, it is important to start with the basics, such as differentiating between short and long codes.
A long code is just a way of referring to a regular 10-digit cell-phone number. Although many companies choose to use long codes, there are certain limitations with regard to message delivery to multiple numbers and carriers, billing management, and the capacity to send and receive messages.
Using long codes can be subject to multiple delays between SMS gateways and centers because the long codes are controlled by the carrier that assigns that specific phone number.