In this article, learn how to...
Last month I wrote about how to re-engage inactives, but this month I'd like to focus on a far more appealing sector: the people who love you. I call them "brand loyalists."
So how do you figure out who's who? Here are five ways to identify brand loyalists on your email list.
1. They open more than 80% of your emails
Brand loyalists keep an eye peeled for what you have to say, so when you show up in the inbox they're curious enough to open and at least skim your message, even if they're not in the market to buy or respond right then and there.
2. They frequently click, read, or buy
Because brand loyalists use and love your products, services, and content, they do more frequently click on your email offers, read your articles, watch your videos, and purchase than your average customer.
Although you shouldn't expect brand loyalists to respond every time, you will see them respond to competitive or exclusive offers more often because they know a good deal from you when they see it and don't want to miss one.
Karen Talavera heads Synchronicity Marketing and writes about how to successfully use email, social, and content marketing on the Enlightened Emarketing blog. You can also follow Karen on Twitter (@SyncMarketing) and Facebook for daily tips and links to emerging email and social media marketing trends, facts, and research.